Validity in Content Analysis
Validity in Content Analysis
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发表时间：
1980
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通讯作者：
K. Krippendorff
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作者：
K. Krippendorff
内容分析涉及可复制的和有效的方法，用于从观察到的通信中推断其上下文。因此，内容分析师1s至少有75岁。它出现在关于大众媒体质量的新闻辩论中，但现在已经成为社会科学研究方法的一部分。在其演变过程中，人们注意到，不仅技术复杂性和科学严谨性不断提高，而且越来越多地使用任何类型的数据进行分析，而且其研究结果的社会影响也越来越大。让我考虑几个例子。
Content analysis involves replicable and valid methods for making inferences from observed communications to their context. As such, content analys1s is at least 75 years old. It emerged during journalistic debates over the quality of the mass media but has now become part of the repertoire of social science research methods. In the course of its evolution one notes not only an increasing level of technical sophistication and scientific rigor,and an increasing spread to different disciplines using any kind of data for analysis, but also a growing social impact of its findings. Let me consider a few examples.