The Relative Importance of Social Media for Accessing, Finding, and Engaging with News
The Relative Importance of Social Media for Accessing, Finding, and Engaging with News
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社交媒体对于获取、查找和参与新闻的相对重要性
DOI：
10.1080/21670811.2013.872420
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发表时间：
2014
影响因子：
5.4
通讯作者：
Kim Christian Schrøder
中科院分区：
文献类型：
--
作者：
R. Nielsen;Kim Christian Schrøder
Facebook和Twitter等社交媒体的使用日益增多，正在改变新闻的生产、传播和讨论方式。但到目前为止，我们对(1)社交媒体作为新闻来源相对于其他媒体有多重要，(2)人们在多大程度上使用社交媒体寻找新闻，(3)有多少人使用社交媒体从事更具参与性的新闻使用，以及(4)在其他技术发展水平相当的国家是否存在类似的发展情况，我们只有初步的了解。基于对新闻媒体使用情况的跨国在线调查数据，我们对丹麦、法国、德国、意大利、日本、西班牙、英国和美国的社交媒体对新闻的相对重要性进行了比较分析，涵盖了8个媒体系统不同的发达民主国家。我们表明，在所有这些国家，电视仍然是使用最广泛和最重要的新闻来源，即使是纸质报纸也仍然得到更广泛的使用，被视为比社交媒体更重要的新闻来源。在社交媒体日益成为人们跨媒体新闻习惯一部分的重要性方面，我们发现了一系列相似之处，但各国之间也存在着重要的差异，特别是在更积极和更具参与性的媒体使用形式的广泛程度方面。令人惊讶的是，这些差异并不对应于互联网使用水平的差异，这表明，社交媒体作为人们新闻习惯的一部分，不仅仅是可获得性的影响。
The growing use of social media like Facebook and Twitter is in the process of changing how news is produced, disseminated, and discussed. But so far, we have only a preliminary understanding of (1) how important social media are as sources of news relative to other media, (2) the extent to which people use them to find news, (3) how many use them to engage in more participatory forms of news use, and (4) whether these developments are similar within countries with otherwise comparable levels of technological development. Based on data from a cross-country online survey of news media use, we present a comparative analysis of the relative importance of social media for news in Denmark, France, Germany, Italy, Japan, Spain, the United Kingdom, and the United States, covering eight developed democracies with different media systems. We show that television remains both the most widely used and most important source of news in all these countries, and that even print newspapers are still more widely used and seen as more important sources of news than social media. We identify a set of similarities in terms of the growing importance of social media as part of people’s cross-media news habits, but also important country-to-country differences, in particular in terms of how widespread the more active and participatory forms of media use are. Surprisingly, these differences do not correspond to differences in levels of internet use, suggesting that more than mere availability shapes the role of social media as parts of people’s news habits.