Cultural Moderation of Unconscious Hedonic Responses to Food
Cultural Moderation of Unconscious Hedonic Responses to Food
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DOI：
10.3390/nu11112832
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发表时间：
2019-11-01
期刊：
影响因子：
5.9
通讯作者：
Hyniewska, Sylwia
中科院分区：
文献类型：
--
作者：
Sato, Wataru;Rymarczyk, Krystyna;Hyniewska, Sylwia
以前的心理学研究表明，食物的图像会有意识或无意识地引发享乐主义反应，参与者的文化经历会缓和对食物的有意识享乐主义评级。然而，文化因素是否会缓和对食物的无意识享乐反应仍是未知的。我们使用阈值下情绪启动范式在波兰和日本参与者中研究了这一问题。国际快餐和国内日本食品的图像被下意识地呈现为主要刺激。参与者对随后呈现的目标表意文字的偏好进行了评分。参与者还对他们对超临界性食物图像的偏好进行了评级。在潜意识评分任务中，波兰参与者对快餐素食的偏好比对日本食品素食的偏好高，而日本参与者在这两个条件下的偏好评分是相似的。在阈值以上评分任务中，波兰和日本参与者都报告了对快餐和日本食物刺激物的相似偏好。这些结果表明，文化经历缓和了对食物的无意识享乐反应，这种反应可能不会基于显性的评级而被检测到。
Previous psychological studies have shown that images of food elicit hedonic responses, either consciously or unconsciously, and that participants' cultural experiences moderate conscious hedonic ratings of food. However, whether cultural factors moderate unconscious hedonic responses to food remains unknown. We investigated this issue in Polish and Japanese participants using the subliminal affective priming paradigm. Images of international fast food and domestic Japanese food were presented subliminally as prime stimuli. Participants rated their preferences for the subsequently presented target ideographs. Participants also rated their preferences for supraliminally presented food images. In the subliminal rating task, Polish participants showed higher preference ratings for fast food primes than for Japanese food primes, whereas Japanese participants showed comparable preference ratings across these two conditions. In the supraliminal rating task, both Polish and Japanese participants reported comparable preferences for fast and Japanese food stimuli. These results suggest that cultural experiences moderate unconscious hedonic responses to food, which may not be detected based on explicit ratings.