Exploring People’s Attitudes and Behaviors Toward Careful Information Seeking in Web Search
Exploring People’s Attitudes and Behaviors Toward Careful Information Seeking in Web Search
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探索人们在网络搜索中仔细查找信息的态度和行为
DOI：
10.1145/3269206.3271799
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
Yusuke Yamamoto and Sumio Fujita
中科院分区：
文献类型：
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作者：
Takehiro Yamamoto;Yusuke Yamamoto and Sumio Fujita
这项研究调查了人们如何仔细搜索网络以获得可信且准确的信息。本研究的目的是更好地了解人们对通过网络搜索仔细查找信息的态度，以及这种态度与他们日常搜索行为之间的关系。为此，我们进行了两个实验。我们首先进行了一份在线调查问卷，以调查人们对在网络搜索过程中使用验证信息的策略的态度有何不同，这些因素取决于人们对网络信息的信任度、个人思维方式、教育背景和搜索专业知识等因素。然后，我们分析了他们对商业网络搜索引擎的一年和一个月的查询日志，以探索他们的日常搜索行为根据他们的态度有何不同。对问卷调查和从受试者参与者获得的查询日志的分析表明，（i）人们对在网络搜索中使用验证策略的态度与其认知需求（NFC）、教育背景和搜索专业知识正相关； (ii) 与态度中等的人相比，态度强烈的人可能会点击排名较低的搜索结果； (iii) 态度强硬的人更有可能在询问中使用“证据”或“真相”等术语，可能会仔细审查不确定或令人难以置信的信息； (iv) (ii) 和 (iii) 中发现的行为差异并未从参与者教育背景的差异中识别出来。这些发现帮助我们探索新的网络搜索系统的未来方向，鼓励人们在网络搜索时更加小心，并表明需要开展教育计划或培训，以促进使用网络搜索引擎获取准确信息的态度和技能。
This study investigates how people carefully search for the Web to obtain credible and accurate information. The goal of this study is to better understand people's attitudes toward careful information seeking via Web search, and the relationship between such attitudes and their daily search behaviors. To this end, we conducted two experiments. We first administrated an online questionnaire to investigate how people's attitudes toward using the strategies for verifying information in the Web search process differ based on various factors such as their credulity toward Web information, individual thinking styles, educational background, and search expertise. We then analyzed their one-year and one-month query logs of a commercial Web search engine to explore how their daily search behaviors are different according to their attitudes. The analysis of the questionnaire and the query logs obtained from ¥subjects participants revealed that (i) the people's attitudes toward using the verification strategies in Web search are positively correlated to their Need for Cognition (NFC), educational background, and search expertise; (ii) people with strong attitudes are likely to click lower-ranked search results than those with intermediate levels of attitude; (iii) people with strong attitudes are more likely to use the terms such as "evidence'' or "truth'' in their queries, possibly to scrutinize the uncertain or incredible information; and (iv) the behavioral differences found in (ii) and (iii) are not identified from the differences in the participants' educational backgrounds. These findings help us explore future directions for a new Web search system that encourages people to be more careful in Web search, and suggest the need for an educational program or training to facilitate the attitudes and skills for using Web search engines to obtain accurate information.