Market areas – a methodological reflection on their boundaries
Market areas – a methodological reflection on their boundaries
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市场领域——对其边界的方法论反思
DOI：
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发表时间：
1998
期刊：
影响因子：
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通讯作者：
G. Löffler
中科院分区：
文献类型：
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作者：
G. Löffler
根据经典定义，市场区域的大小取决于需求和/或供应的商品和服务的空间范围。距离-销售关系或价格-销售关系产生重叠和相互连接的销售锥，在空间上有模糊的限制。因此，问题在于确定边界或边界的边缘，这些边界是由（空间）消费能力流动的强度或空间消费者购物行为定义的功能区域系统产生的。它们可以通过调查或数学模型进行经验估计。在前一种情况下，客户流或消费力流本身是经验记录的，在后者中，它们是由考虑到距离障碍的供需位置的结构数据确定的。描述了这些方法及其变体，讨论了它们的优缺点，并提出了可能的应用领域。
According to a classical definition the size of a market area results from the spatial range of the demanded and/or supplied goods and services. Distance-sales-relations or price-sales-relations produce overlapping and interconnecting sales cones with fuzzy limits in space. Thus the problem consists in identifying boundaries or edges of boundaries which result from the intensity of (spatial) spending power flows or spatial consumer shopping behaviour defining a system of functional regions. They can be estimated empirically by surveys or by mathematical models. In the former case the customer flows or spending power flows themselves are empirically recorded, in the latter they are determined from structure data of the supply and demand locations taking the distance barrier into consideration. The methods and their variants are described, their strengths and weaknesses discussed and possible areas of application presented.