Prevention and screening efficacy messages in newspaper accounts of cancer
Prevention and screening efficacy messages in newspaper accounts of cancer
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DOI：
10.1093/her/cyl163
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发表时间：
2008-06-01
影响因子：
2.4
通讯作者：
Stryker, Jo Ellen
中科院分区：
文献类型：
--
作者：
Moriarty, Cortney M.;Stryker, Jo Ellen
新闻媒体是公众获取癌症预防和检测信息的主要来源，但主流媒体对癌症预防和检测信息的内容了解甚少。本研究探讨了癌症预防和筛查功效信息是如何在癌症新闻媒体报道中呈现的。功效信息提供了与预防和筛查行为相关的技能信息。对2003年美国44家主要日报癌症相关报道（n = 2448）的分析显示，疗效信息很少出现在癌症报道中。功效信息不太可能出现在具有“局部”角度的故事中，但功效信息更可能出现在包含“动员信息”（为读者提供额外资源）或提到高度可预防的癌症（肺癌、皮肤癌、食道癌和膀胱癌）的故事中。讨论包括通过新闻报道有效影响癌症相关行为的规范理论。这项工作的影响延伸到当提到高度可检测的癌症时缺乏疗效信息，因此当提出健康风险时缺乏可操作的信息，以及当存在局部信息时缺乏疗效信息，这每一个都是鼓励卫生记者包括更多疗效声明的关键领域。
The news media are a primary source of cancer prevention and detection information for the general public, but little is known about the content of cancer prevention and detection messages in mainstream media. This study examines how cancer prevention and screening efficacy messages are presented in cancer news media coverage. Efficacy messages provide information about skills related to prevention and screening behaviors. Analysis of cancer-related stories in 44 major US daily newspapers during 2003 (n = 2448) reveals that efficacy messages were rarely present in cancer stories. Efficacy messages were less likely to appear in stories that had a 'local' angle, but efficacy messages were more likely to appear in stories that contained 'mobilizing information' (additional resources for readers) or stories that mentioned highly preventable cancers (lung, skin, esophagus and bladder). The discussion includes a theory of norms for effectively influencing cancer-related behaviors through news reports. Implications of this work extend to the lack of efficacy messages when highly detectable cancers are mentioned, thus the lack of actionable information when health risks are presented, and a dearth of efficacy messages when localized information is present, each of which represent key areas for encouraging health journalists to include more efficacy statements.