Evaluating smokers' reactions to advertising for new lower nicotine quest cigarettes
Evaluating smokers' reactions to advertising for new lower nicotine quest cigarettes
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DOI：
10.1037/0893-164x.20.1.80
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发表时间：
2006-03-01
影响因子：
3.4
通讯作者：
Hornik, R
中科院分区：
文献类型：
--
作者：
Shadel, WG;Lerman, C;Hornik, R
xQuest香烟是一种相对较新的产品（2003年），作为吸烟者逐渐减少从香烟中获得的尼古丁的一种方式销售，以便根据营销材料，变得不含尼古丁。然而，尽管尼古丁含量较低，但Quest香烟的焦油含量并没有降低，因此仍然对健康构成危害。这项研究评估了200名从未听说过Quest品牌的经常吸烟者在接触单一印刷广告后对该品牌的信念。描述性地，吸烟者在暴露后对Quest香烟做出了几个具体的错误推断（即，焦油含量更低，更健康，更不容易致癌）。两个个体差异变量，需要认知和感知的脆弱性，调节吸烟者的健康信念探索香烟。
xQuest cigarettes are a relatively new (2003) product that has been marketed as a way for smokers to gradually reduce the nicotine they receive from cigarettes in order to, according to marketing materials, become nicotine free. However, despite lower levels of nicotine, Quest cigarettes do not have reduced tar levels and, thus, still pose health hazards. This study evaluated beliefs about Quest cigarettes following exposure to a single print advertisement among 200 regular smokers who had never heard of the brand itself. Descriptively, smokers made several specific false inferences about Quest cigarettes after exposure (i.e., lower in tar, healthier, less likely to cause cancer). Two individual-differences variables, need for cognition and perceived vulnerability, moderated smokers' health beliefs about Quest cigarettes.