The neural correlates of ideation in product design engineering practitioners
The neural correlates of ideation in product design engineering practitioners
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DOI：
10.1017/dsj.2019.27
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发表时间：
2019-12
期刊：
影响因子：
2.4
通讯作者：
L. Hay;A. Duffy;S. Gilbert;L. Lyall;G. Campbell;D. Coyle;M. Grealy
中科院分区：
文献类型：
--
作者：
L. Hay;A. Duffy;S. Gilbert;L. Lyall;G. Campbell;D. Coyle;M. Grealy
在产品设计工程（PDE）中，构思涉及技术行为和物理结构的生成，以满足特定的功能需求。这不同于一般的创造性思维的任务，强调功能和技术的考虑less. To推进知识PDE思维的神经基础，我们提出了第一个功能磁共振成像研究专业产品设计工程师在行业中实践。我们的目的是探索在构思过程中的大脑激活，并比较开放式和限制性任务中的激活。在29个PDE专业人员的样本中，图像处理任务与构思任务进行了对比。主要调查结果如下：（1）PDE构思与左侧扣带回的更大活动相关;（2）开放式和限制性任务之间没有显著差异;（3）还观察到与右侧上级颞回活动的初步关联。结果与现有的关于通用创造性思维的fMRI工作一致，表明偏微分方程思维可能在神经水平上有许多相似之处。今后的工作包括：功能连接分析的开放式和约束的想法，以进一步调查潜在的差异;调查方面的设计专业知识/培训处理的影响;和使用新奇的措施直接链接到设计师的内部处理功能磁共振成像分析。
In product design engineering (PDE), ideation involves the generation of technical behaviours and physical structures to address specific functional requirements. This differs from generic creative ideation tasks, which emphasise functional and technical considerations less. To advance knowledge about the neural basis of PDE ideation, we present the first fMRI study on professional product design engineers practising in industry. We aimed to explore brain activation during ideation, and compare activation in open-ended and constrained tasks. Imagery manipulation tasks were contrasted with ideation tasks in a sample of 29 PDE professionals. The key findings were: (1) PDE ideation is associated with greater activity in left cingulate gyrus; (2) there were no significant differences between open-ended and constrained tasks; and (3) a preliminary association with activity in the right superior temporal gyrus was also observed. The results are consistent with existing fMRI work on generic creative ideation, suggesting that PDE ideation may share a number of similarities at the neural level. Future work includes: functional connectivity analysis of open-ended and constrained ideation to further investigate potential differences; investigating the effects of aspects of design expertise/training on processing; and the use of novelty measures directly linked to the designer’s internal processing in fMRI analysis.