Celebrity Contagion and the Value of Objects
Celebrity Contagion and the Value of Objects
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名人的感染力和物品的价值
DOI：
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发表时间：
2011
期刊：
影响因子：
--
通讯作者：
P. Bloom
中科院分区：
文献类型：
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作者：
George E. Newman;G. Diesendruck;P. Bloom
为什么人们会购买曾经属于名人（如电影明星或政治家）以及被鄙视的个人（如连环杀手和臭名昭著的独裁者）的物品？目前的研究考察了三种可能的解释：单纯的联系、市场需求和传染（相信这些物品含有前主人的一些残留物）。研究结果表明，虽然市场需求确实发挥了作用，但传染似乎是影响名人财产估值的关键因素。操纵名人与某件物品的身体接触程度会极大地影响消费者的购买意愿，而对传染的敏感性的个体差异会缓和这种影响。此外，名人财产的价值主要是通过传染的测量来解释的，潜意识地激活传染的概念会改变消费者购买名人物品的意愿。这些发现的理论和实践意义……
Why do people purchase objects that were once owned by celebrities, such as film stars or politicians, and also by despised individuals, such as serial killers and notorious dictators? The present studies examine three potential explanations: mere associations, market demands, and contagion (the belief that these objects contain some remnants of their previous owners). Results indicate that while market demands do play a role, contagion appears to be the critical factor affecting the valuation of celebrity possessions. Manipulating the degree of physical contact that a celebrity has with an object dramatically influences consumers’ willingness to purchase it, and individual differences in sensitivity to contagion moderate this effect. Additionally, the valuation of celebrity possessions is principally explained by measures of contagion, and subliminally activating the concept of contagion changes consumers’ willingness to purchase celebrity objects. Theoretical and practical implications of these findings...
毕加索画作、月亮岩石和披头士手写歌词：成年人对真实物体的评价。
影响因子：
0.4
作者：
Frazier,BrandyN;Gelman,SusanA;Wilson,Alice;Hood,Bruce
通讯作者：
Hood,Bruce