Vaping on Instagram: cloud chasing, hand checks and product placement
Vaping on Instagram: cloud chasing, hand checks and product placement
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DOI：
10.1136/tobaccocontrol-2016-053052
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发表时间：
2017-09-01
期刊：
影响因子：
5.2
通讯作者：
Unger, Jennifer B.
中科院分区：
文献类型：
--
作者：
Chu, Kar-Hai;Allem, Jon-Patrick;Unger, Jennifer B.
这项研究记录了Instagram上发布的电子烟(电子烟)和电子烟(与电子烟使用有关的活动)的图像。尽管人们在Twitter上对电子烟进行了研究，但很少有研究关注Instagram，尽管Instagram拥有5亿用户。Instagram对图片的强调值得对电子烟进行调查，因为过去的烟草行业战略表明，图片可能会被用来在广告中误导他人，或者使与烟草相关的行为正常化。研究结果将为未来的控烟政策提供信息。方法从Instagram收集3个月的公开可用数据，包括图像和相关元数据(n=2208)。图像的主题被归类为(1)活动，例如，一个人吹蒸汽；(2)产品，例如，电子烟设备的个人照片；(3)广告；(4)文本，例如，主要包含文本的“表情包”或图像，以及(5)其他。记录用户对每种类型图片的认可(赞)。对字幕文本进行了分析，以探索电子烟和电子烟相关文本的不同趋势。结果分析发现，广告主题图片最常见(29%)，其次是产品(28%)和活动(18%)。与广告或文本主题图片相比，点赞更容易伴随活动和产品主题图片(p
Introduction This study documented images posted on Instagram of electronic cigarettes (e-cigarette) and vaping (activity associated with e-cigarette use). Although e-cigarettes have been studied on Twitter, few studies have focused on Instagram, despite having 500 million users. Instagram's emphasis on images warranted investigation of e-cigarettes, as past tobacco industry strategies demonstrated that images could be used to mislead in advertisements, or normalise tobacco-related behaviours. Findings should prove informative to tobacco control policies in the future.Methods 3 months of publicly available data were collected from Instagram, including images and associated metadata (n=2208). Themes of images were classified as (1) activity, for example, a person blowing vapour; (2) product, for example, a personal photo of an e-cigarette device; (3) advertisement; (4) text, for example, 'meme' or image containing mostly text and (5) other. User endorsement (likes) of each type of image was recorded. Caption text was analysed to explore different trends in vaping and e-cigarette-related text.Results Analyses found that advertisement-themed images were most common (29%), followed by product (28%), and activity (18%). Likes were more likely to accompany activity and product-themed images compared with advertisement or text-themed images (p