Negative Perceptions of Young People Using E-cigarettes on Instagram: An Experiment with Adolescents.
Negative Perceptions of Young People Using E-cigarettes on Instagram: An Experiment with Adolescents.
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DOI：
10.1093/ntr/ntab099
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发表时间：
2021-05
期刊：
影响因子：
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通讯作者：
A. Lazard;Sydney Nicolla;Avery Darida;M. Hall
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文献类型：
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作者：
A. Lazard;Sydney Nicolla;Avery Darida;M. Hall
背景虽然社交媒体上的电子烟营销增加了积极的态度和实验，但人们对电子烟对年轻人的非影响力的描述知之甚少。方法光速健康招募了928名15-18岁的高中青少年进行在线实验，并随机让他们观看使用电子烟或不使用电子烟的Instagram帖子。结果是积极和消极的看法(原型)、社会距离和使用意愿。结果一半(50%)的受试者对电子烟有易感。使用电子烟(与未使用电子烟相比)会导致不那么积极的原型，p=.017，更多的负面原型，p=.004，以及更多的社会距离，p<；.001。负面原型和社会距离被易感性(P<；0.05)缓和；仅在非易感青少年中有影响。如果提供电子烟，显示电子烟不会影响使用意愿。讨论对电子烟的负面看法使用了一种挑战假设，即在线蒸发是普遍令人钦佩的。强调吸烟对青少年社会形象的不利影响或负面影响是烟草反营销的潜在策略。尽管大多数青少年每天都在使用基于视觉的社交媒体，但人们对电子烟在年轻人中的影响知之甚少。青少年在Instagram上对使用电子烟的负面看法以及与非影响者的期望距离表明，数字电子烟的形象并不被普遍接受。对青少年社会形象的负面影响提出了反营销策略。
BACKGROUND Although e-cigarette marketing on social media increases positive attitudes and experimentation, little is known about non-influencer e-cigarette portrayals of young people. METHODS High school adolescents (n=928, 15-18) were recruited by Lightspeed Health for an online experiment and randomized to view an Instagram post with or without e-cigarette use. Outcomes were positive and negative perceptions (prototypes), social distance, and willingness to use. RESULTS Half (50%) of participants were susceptible to e-cigarette use. E-cigarettes shown (vs. not) led to less positive prototypes, p=.017, more negative prototypes, p=.004, and more social distance, p<.001. Negative prototypes and social distance were moderated by susceptibility (both p<.05); effects among non-susceptible adolescents only. Showing e-cigarettes did not impact willingness to use if offered. DISCUSSION Negative perceptions of e-cigarettes use challenge assumptions that vaping online is universally admirable. Highlighting unfavorable opinions of vaping or negative impacts for adolescents' social image are potential strategies for tobacco counter-marketing. IMPLICATIONS Despite daily use of visual-based social media by most adolescents, little is known about the influence of e-cigarette use among young people online. Adolescent negative perceptions and desired distance from non-influencers using e-cigarettes on Instagram indicate digital e-cigarette portrayals are not universally accepted. Negative impacts for adolescents' social image present a counter-marketing strategy.