A field experiment on the comparative effectiveness of "emotional" and "rational" political leaflets in determining election results.
A field experiment on the comparative effectiveness of "emotional" and "rational" political leaflets in determining election results.
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一项关于“感性”和“理性”政治传单在决定选举结果方面的比较有效性的现场实验。
DOI：
10.1037/h0056079
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发表时间：
1936
期刊：
影响因子：
--
通讯作者：
G. Hartmann
中科院分区：
文献类型：
--
作者：
G. Hartmann
在1935年的竞选活动中，宾夕法尼亚州的阿伦敦市为了试验的目的被分成了三种类型的选区：（1）一个”情感”区，所有的居民成年人都收到了以强烈的广告风格写的传单，敦促支持社会主义者的选票;（2）一个”理性”区，在那里使用了一种更学术的说服方式;（3）一个控制区，什么都不分发。少数党选票的增加在情绪病房中最大，其次是理性病房，控制病房最低。这些事实可能构成一个重要的开始，为实验为基础的政治心理学和教育学。（PsycInfo数据库记录（c）2021阿帕，保留所有权利）
During the election campaign of 1935, the city of Allentown, Pennsylvania, was divided for experimental purposes into three types of wards:(1) an" emotional" area in which all the resident adults received leaflets written in vigorous advertising style urging the support of the Socialist ticket;(2) a" rational" region, in which a more academic type of persuasion was used; and (3) a control district where nothing was distributed. The increase in the minority party vote was greatest in the emotional wards, next largest in the rational wards, and lowest in the control wards. These facts may constitute a significant beginning for an experimentally grounded political psychology and pedagogy.(PsycInfo Database Record (c) 2021 APA, all rights reserved)