Weapons of the Chic: Instagram Influencer Engagement Pods as Practices of Resistance to Instagram Platform Labor
Weapons of the Chic: Instagram Influencer Engagement Pods as Practices of Resistance to Instagram Platform Labor
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别致的武器：Instagram 影响者参与播客作为抵制 Instagram 平台劳工的做法
DOI：
10.1177/2056305119879671
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发表时间：
2019
影响因子：
5.2
通讯作者：
Victoria O’Meara
中科院分区：
文献类型：
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作者：
Victoria O’Meara
本文探讨了Instagram影响者“参与豆荚”的现象，作为一种新兴的抵抗形式，回应了平台化文化生产的重新配置的工作条件。参与豆荚是草根社区，他们同意相互喜欢，评论，分享或以其他方式参与彼此的帖子，无论内容如何，游戏Instagram的算法将参与者的内容优先化并将其展示给更广泛的受众。我认为，参与豆荚代表了对Instagram上平台化文化生产的物质条件的回应，专有的策展算法从生产者那里夺取了知识和对劳动过程的控制。这种合作式的算法黑客攻击虽然与传统的组织策略截然不同，但它是对需要不断产生数据的“隐形威胁”的强制力的回应。它们代表着一种集体努力，试图对它们“对他人的存在条件”施加某种控制，并通过这样做来消除不稳定性和保护外地的工资。在后工业经济中，传统的劳动力组织模式一直在努力解决平台化文化工作的条件，我认为，Instagram参与豆荚的不寻常现象代表了一种有机形式的工人抵抗，响应这些工人的独特条件。
This article examines the phenomenon of Instagram influencer “engagement pods” as an emergent form of resistance that responds to the reconfigured working conditions of platformized cultural production. Engagement pods are grassroots communities that agree to mutually like, comment on, share, or otherwise engage with each other’s posts, no matter the content, to game Instagram’s algorithm into prioritizing the participants’ content and show it to a broader audience. I argue that engagement pods represent a response to the material conditions of platformized cultural production on Instagram, where proprietary curation algorithms wrest knowledge and control of the labor process from producers. Cooperative algorithm hacking of this sort, although quite distinct from traditional organizing strategies, responds to the coercive force of the “threat of invisibility” that necessitates constant data production. They represent a collective attempt to exert some control over their “conditions of presence-to-others” and, in so doing, combat precarity and protect wages in the field. In a post-industrial economy where traditional models of labor organizing have struggled to address the conditions of platformized cultural work, I argue that the unusual phenomenon of Instagram engagement pods represents an organic form of worker resistance that responds to the unique conditions of these workers.