Metaphors in Conceptual Design
Metaphors in Conceptual Design
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概念设计中的隐喻
DOI：
10.1115/detc2007-34874
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发表时间：
2007
期刊：
影响因子：
--
通讯作者：
A. Agogino
中科院分区：
文献类型：
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作者：
Jonathan Hey;A. Agogino
隐喻使我们能够从一个概念的角度理解另一个概念，丰富我们的心理意象，并赋予概念以有意义的属性。隐喻在设计中得到了很好的研究，例如，在品牌、交流和计算机界面的设计中。不太被理解的是，我们对基本设计概念的理解，包括设计本身，是隐喻性的。当我们把设计看作是一个探索的过程，或者当我们聚在一起“相互反省想法”时，我们比喻地理解了设计和想法的抽象概念；当我们设计的时候，想法并不是字面上的弹跳，也不是字面上的探索。我们的研究是对设计中使用的隐喻的描述性研究。这是了解设计隐喻对创造力的影响的长期研究工作的第一阶段。我们调查了设计作者是否对整个设计过程使用了不同的隐喻，从而对核心设计概念也使用了不同的隐喻。为了解决这一假设，我们分析了九本广泛使用的工程设计教科书中概念生成章节中使用的语言。我们对每个隐喻短语进行了编码，例如“找到解决方案的另一条途径”，并确定了常见设计概念使用的核心隐喻，包括想法、问题、解决方案、概念、设计、设计过程、用户需求等。我们证实，对设计有不同看法的作者确实强调了对核心设计概念的不同隐喻。最后，我们将讨论一些常见隐喻的含义，特别是思想是物理对象的含义。
A metaphor allows us to understand one concept in terms of another, enriching our mental imagery and imbuing concepts with meaningful attributes. Metaphors are well studied in design, for example, in branding, communication and the design of computer interfaces. Less well appreciated is that our understanding of fundamental design concepts, including design itself, is metaphorical. When we treat design as a process of exploration or when we get together to “bounce ideas off each other” we understand the abstract concepts of design and ideas metaphorically; ideas don’t literally bounce, nor are we literally exploring when we design. Our research is a descriptive study of the metaphors employed in design. It is the first phase in a longer research effort to understand the impact of design metaphors on creativity. We investigated whether design authors employed different metaphors for the overall design process and consequently for core design concepts. To address this hypothesis we analyzed the language used in the concept generation chapters of nine widely used engineering design textbooks. We coded each metaphorical phrase, such as “finding another route to a solution”, and determined the core metaphors in use for common design concepts including, ideas, problems, solutions, concepts, design, the design process, user needs and others. We confirmed that authors with differing views of design do indeed emphasize different metaphors for core design concepts. We close by discussing the implications of some common metaphors, in particular that Ideas Are Physical Objects.© 2007 ASME