How Digital Technology Driven Millennial Consumer Behaviour in Indonesia
How Digital Technology Driven Millennial Consumer Behaviour in Indonesia
复制标题
数字技术如何推动印度尼西亚千禧一代消费者行为
DOI：
10.15722/jds.17.8.201908.25
复制
发表时间：
2019
影响因子：
--
通讯作者：
H. Tamsah
中科院分区：
文献类型：
--
作者：
A. Indahingwati;A. Aswari;Ahmad Firman;A. Putra;Ansir Launtu;H. Tamsah
行为模式，如曾经是传统的运输和购物模式（涉及生产者和消费者之间的面对面过程），现在又加上数字服务（在线订购），作为交易和与市场互动的补充。千禧一代和Y一代在经济共享时代的消费者行为，现在更多地涉及技术因素，这为购物决策带来了许多重大变化。典型的
behaviour patterns, such as transportation and shopping modes that were once conventional (involving face-to-face processes between producers and consumers) now coupled with access to digital services (ordering online) as a complement to transactions and interacting with markets. Consumer behaviour for millennials and generation Y in the era of economic sharing, which is more dominantly involving technological factors now has provided many significant changes in terms of shopping decision making. Typical of