Simplified nutrient labelling: consumers' perceptions in Germany and Belgium
Simplified nutrient labelling: consumers' perceptions in Germany and Belgium
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DOI：
10.1007/s00003-009-0531-0
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发表时间：
2010-05-01
影响因子：
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通讯作者：
Verbeke, Wim
中科院分区：
文献类型：
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作者：
Moeser, Anke;Hoefkens, Christine;Verbeke, Wim
消费者对食品和健康的兴趣日益浓厚，促使欧洲食品工业提供有关食品营养成分的更简单的信息。除了传统的包装背面营养表外，食品行业还引入了简化的包装正面标签，以便消费者做出更明智、更健康的食品选择。在这项研究中，我们探讨了德国和比利时消费者对简化营养信息（即每日摄入量指南 (GDA) 和交通信号灯 (TL)）的看法。 2008 年在德国（n = 147）和比利时（n = 128）进行了消费者调查。通过描述性统计和回归分析对数据进行了分析。在这两个国家，GDA 是使用最广泛的简化营养标签。虽然比利时的大多数消费者更喜欢 GDA，但在德国，交通灯最受欢迎。回归分析表明，对不同标签的偏好受到社会人口特征和对各自标签的看法的影响。欧洲营养政策制定者和食品行业应该意识到各国对简化营养标签的看法存在差异。两个利益相关者群体面临的挑战是提高对简化标签在欧洲消费者做出知情和健康食品选择方面的潜在功能的认识。
Growing consumer interest in food and health has motivated the European food industry to provide more simple information about the nutritional composition of foods. In addition to the traditional back-of-pack nutrition table, simplified front-of-pack labels have been introduced by the food industry to allow consumers making better informed and healthier food choices. In this study, consumers' perceptions of simplified nutrition information, namely Guideline Daily Amount (GDA) and Traffic light (TL), in Germany and Belgium are explored. Consumer surveys in Germany (n = 147) and Belgium (n = 128) were conducted in 2008. Data were analysed by means of descriptive statistics and regression analysis. In both countries, the GDA is the most widely used simplified nutrition label. Whereas most consumers in Belgium indicate a preference for the GDA, in Germany the Traffic light is favoured most. Regression analyses indicate that the predilection for the different labels is affected by socio-demographic characteristics and perceptions towards the respective labels. European nutrition policy makers and food industries should be aware of cross-country differences regarding the perception of simplified nutrition labels. The challenge for both stakeholder groups is to raise awareness of the potential function of simplified labels in making informed and healthy food choices among European consumers.