Successful participant recruitment strategies for an online smokeless tobacco cessation program
Successful participant recruitment strategies for an online smokeless tobacco cessation program
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DOI：
10.1080/14622200601039014
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发表时间：
2006-12-01
影响因子：
4.7
通讯作者：
Boles, Shawn M.
中科院分区：
文献类型：
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作者：
Gordon, Judith S.;Akers, Laura;Boles, Shawn M.
据估计，22%的美国人目前使用无烟烟草（ST）。大多数人生活在小城镇和农村地区，很少有ST停止资源。大约有9 400万美国人使用互联网获取与健康有关的信息，低收入和教育程度较低的群体上网的人数正在增加。作为随机临床试验的一部分，以评估基于网络的计划提供ST停止干预的覆盖范围和有效性，作者开发并评估了几种方法，以克服与基于网络的研究相关的招募挑战。本报告介绍并评价了这些方法。通过以下方式招募参与者：（a）向印刷和广播媒体发布专题宣传“新闻稿”，（B）谷歌广告，（c）在其他网站上放置链接，（d）有限购买付费广告，（e）直接邮寄给科技用户，（f）有针对性地邮寄给保健和烟草控制专业人员。在15个月的时间里，我们的招聘网站从不同的IP地址获得了超过23，500次点击，从而产生了2，523名合格的ST用户，他们完成了注册过程并参加了研究。自我报告显示，这些参与者中至少有1,276人（50.6%）是通过邮件招募的，874人（34.6%）是通过谷歌广告或搜索引擎或其他网站上的链接招募的，373人（14.8%）是通过所有其他方法招募的。主题邮件的使用在研究环境中是新颖的。研究参与者的招募进行得迅速而顺利。谷歌广告和邮寄给媒体是招募参与者数量最多的方法。
An estimated 22% of Americans currently use smokeless tobacco (ST). Most live in small towns and rural areas that offer few ST cessation resources. Approximately 94 million Americans use the Internet for health-related information, and on-line access is growing among lower-income and less-educated groups. As part of a randomized clinical trial to assess the reach and effectiveness of Web-based programs for delivering an ST cessation intervention, the authors developed and evaluated several methods for overcoming the recruitment challenges associated with Web-based research. This report describes and evaluates these methods. Participants were recruited through: (a) Thematic promotional "releases" to print and broadcast media, (b) Google ads, (c) placement of a link on other Web sites, (d) limited purchase of paid advertising, (e) direct mailings to ST users, and (f) targeted mailings to health care and tobacco control professionals. Combined recruitment activities resulted in more than 23,500 hits on our recruitment website from distinct IP addresses over 15 months, which yielded 2,523 eligible ST users who completed the registration process and enrolled in the study. Self-reports revealed that at least 1,276 (50.6%) of these participants were recruited via mailings, 874 (34.6%) from Google ads or via search engines or links on another Web site, and 373 (14.8%) from all other methods combined. The use of thematic mailings is novel in research settings. Recruitment of study participants went quickly and smoothly. Google ads and mailings to media outlets were the methods that recruited the highest number of participants.