Factors associated with the risk perception and purchase decisions of Fukushima-related food in South Korea.
Factors associated with the risk perception and purchase decisions of Fukushima-related food in South Korea.
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DOI：
10.1371/journal.pone.0187655
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发表时间：
2017
期刊：
影响因子：
3.7
通讯作者：
Jin YW
中科院分区：
文献类型：
--
作者：
Lee D;Seo S;Song MK;Lee HK;Park S;Jin YW
福岛核电站事故后，韩国民众对在韩国销售的日本食品受到放射性污染的风险水平仍然很高。其中许多看法都是基于主观风险认知，而不是有科学证据的客观衡量标准，这使得沟通风险变得更加困难；因此，了解与风险认知相关的因素对于有效的风险沟通至关重要。在这项研究中，我们确定了与事故发生后日本海鲜监管政策的购买倾向和看法相关的变量。对韩国 1045 名 20 岁以上成年人进行了一项调查。大多数人（68.8%）表示，当日本海鲜的放射性水平无法检测到时，他们不会购买。此外，82.2%的受访者表示必须维持目前对日本海鲜的进口限制水平。尽管福岛事故后人们对辐射暴露和食品的影响有很多担忧，但接触和收集正确信息的机会仍然有限，平均放射性知识得分很低（满分 9 分，为 3.63）。在与购买决策和当前日本海鲜进口限制协议相关的各种特征中，政府和大众媒体提供放射性信息的信任程度是影响风险认知的主要因素。虽然这项研究的范围仅限于海鲜，但它与日常生活密切相关，我们根据个人特征和周围环境的复杂组合揭示了风险认知的差异以及对日本海鲜进口限制的一致意见。这些结果为了解食品潜在放射性污染的风险认知以及预测公众对邻国核事故导致的食品消费和进口限制政策的反应提供了有用的信息。
Following the Fukushima nuclear power plant accident, the risk level perceived by Koreans on the radioactive contamination of Japanese food that is being distributed in Korea remains high. Many of these perceptions are based on subjective risk perception rather than an objective measure with scientific evidence, which makes communicating risks more difficult; therefore, it is critical to understand factors associated with risk perception for effective risk communication. In this study, we identified variables that are associated with buying tendencies and opinions about the regulatory policy of Japanese seafood after the accident. A survey was conducted with 1045 adults aged over 20 years in Korea. The majority (68.8%) responded that they would not purchase Japanese seafood when radioactivity levels in the food were non-detectable. Moreover, 82.2% responded that the current levels of import restrictions on Japanese seafood must be maintained. Despite many concerns regarding the exposure to radiation and the effects from food products following the Fukushima accident, the opportunities to encounter and to collect correct information remain limited and average radioactive knowledge scores were low (3.63 out of 9). Of the various characteristics associated with purchase decisions and agreement on the current import restraints of Japanese seafood, trust levels in the government and the mass media for providing information on radioactivity were major factors that influenced risk perception. While the scope of this study was limited to seafood, it is very closely tied to daily lives, where we revealed differences about risk perceptions and agreement on import restraints of Japanese seafood per a complex mixture of individual characteristics and the surrounding environment. These results provide useful information to understand the risk perception of the potential radioactive contamination of food and to predict the public’s responses to food consumption and import restraint policies due to nuclear accidents in neighboring countries.
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