House of Lords Communications Committee: Public service broadcasting in the age of video on demand
House of Lords Communications Committee: Public service broadcasting in the age of video on demand
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上议院通讯委员会：视频点播时代的公共服务广播
DOI：
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发表时间：
2019
期刊：
影响因子：
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通讯作者：
Petros Iosifidis
中科院分区：
文献类型：
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作者：
Petros Iosifidis
我认为这项调查是重要的和相关的，因为成功的英国公共服务广播公司BBC，ITV，C4，C5和S4C目前正面临着视频点播（VoD）服务的重大挑战。这些挑战主要涉及在竞争激烈的广播市场中对VoD服务内容的竞争，其特点是观众行为的变化。观众观看的电视节目越来越少，因为他们被YouTube、亚马逊Prime Video和Netflix等全球流媒体服务的商业模式所吸引。来自主要位于美国、不受监管的全球VoD播放器的激烈竞争，在内容上投资了数十亿英镑，使节目成本不断上升，并使英国国内预算有限、受到严格监管的公共广播公司难以竞争。英国广播公司（BBC）在许可费收入方面面临前所未有的压力，英国商业公共广播公司（PSB）在融资市场模式方面面临压力，因为广告资金不断被转移到新的流媒体服务上。
I consider this Inquiry important and relevant as the successful UK Public Service Broadcasters BBC, ITV, C4, C5 and S4C are currently facing major challenges from Video on Demand (VoD) services. These challenges primarily concern competition for content from VoD services in a highly competitive broadcasting market characterised by shifts in audience behaviour. Audiences are watching less scheduled TV as they are attracted by the business model of global streaming services like YouTube, Amazon Prime Video and Netflix. Fierce competition from mainly US-based, unregulated global VoD players investing billions of pounds in content has escalated programming costs and made it difficult for tightly regulated PSBs with modest domestic UK budgets to compete. The BBC is facing unprecedented pressure regarding its licence fee income and commercial UK PSBs face pressure concerning their funding market models as advertising money is continuously diverted online to new streaming services.