Prototype business models for Mobility-as-a-Service
Prototype business models for Mobility-as-a-Service
复制标题
移动即服务的原型商业模型
DOI：
10.1016/j.tra.2019.09.035
复制
发表时间：
2020
影响因子：
6.4
通讯作者：
Ioannis Tsouros
中科院分区：
文献类型：
--
作者：
A. Polydoropoulou;I. Pagoni;Athena Tsirimpa;A. Roumboutsos;M. Kamargianni;Ioannis Tsouros
移动即服务（MaaS）是一个很有前途的概念，旨在为最终用户提供无缝移动性，并为未来的城市提供经济，社会，交通相关和环境效益。为了实现MaaS未来市场的成功占有，重要的是开发原型业务模型，为客户提供高价值的捆绑移动服务，并使MaaS运营商和相关参与者能够获取价值。本文旨在通过收集来自欧洲三个大都市地区（布达佩斯、大曼彻斯特和卢森堡）的研讨会和深入访谈的定性数据，调查MaaS的商业前景。对所收集数据的分析有助于深入分析MaaS业务生态系统，并确定这三个领域的MaaS冠军。MaaS的原型业务模型是基于Osterwalder的画布开发的，以描述MaaS运营商如何创建，交付和获取价值。我们的研究结果表明，MaaS生态系统由公共和私人参与者组成，他们需要合作和竞争以获取价值。尽管观察到研究领域之间存在明显的偏差，但移动服务提供商、公共交通当局和地区当局通常被视为MaaS合作伙伴关系中的关键参与者。此外，作为一个系统，使能因素和障碍的基础上，系统的创新方法确定的MaaS。分析表明，城市的监管框架，缺乏标准化和开放性的应用程序编程接口和交通相关的投资的需要构成了风险的成功实施的MaaS在研究领域。MaaS参与者之间的信任和电子票务方面的合作是某些研究领域的关键推动因素。
Mobility as a Service (MaaS) is a promising concept which aims at offering seamless mobility to end users and providing economic, societal, transport-related and environmental benefits to the cities of the future. To achieve a successful future market take-up of MaaS it is important to develop prototype business models to offer high-value bundled mobility services to customers, as well as enable the MaaS operator and the involved actors to capture value. This paper aims at investigating the business perspective of MaaS by collecting qualitative data from workshops and in-depth interviews in three European metropolitan areas: Budapest, Greater Manchester and the city of Luxembourg. The analysis of the collected data contributed to the in-depth analysis of the MaaS business ecosystem and the identification of the champions of MaaS in the three areas. Prototype business models for MaaS are developed based on the Osterwalder’s canvas, to describe how MaaS operators may create, deliver, and capture value. Our findings indicate that the MaaS ecosystem comprises of public and private actors who need to cooperate and compete in order to capture value. Although noticeable deviations among the study areas are observed, mobility service providers, public transport authorities and regional authorities were commonly indicated as the key actors in a MaaS partnership. In addition, viewed as a system, enablers and barriers to MaaS are identified based on the systems’ of innovation approach. The analysis indicates that the regulatory framework of the cities, the lack of standardization and openness of the application programming interfaces and the need for transport-related investments constitute risks for the successful implementation of MaaS in the study areas. Trust between MaaS actors and cooperation in e-ticketing are key enablers in some of the study areas.