Specialization, homophily, and gender in a social curation site: findings from pinterest
Specialization, homophily, and gender in a social curation site: findings from pinterest
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社交策展网站中的专业化、同质性和性别：来自 pinterest 的发现
DOI：
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发表时间：
2014
期刊：
影响因子：
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通讯作者：
L. Terveen
中科院分区：
文献类型：
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作者：
Shuo Chang;Vikas Kumar;Eric Gilbert;L. Terveen
Pinterest是一个流行的社交策展网站，人们在这里收集，组织和分享物品的图片。我们研究了这类网站的一个基本问题：什么样的活动模式会吸引注意力（受众和内容转发）--我们围绕两个关键因素组织了我们的研究：用户专注于特定主题的程度，以及用户之间的同质性。我们还考虑了女性和男性用户之间存在的差异。我们发现：（a）女性和男性在收集的内容类型和专业化程度上存在差异; Pinterest的男性用户对刻板印象中的男性话题并不特别感兴趣;（B）分享不同类型的内容会增加你的追随者，但只有在一定程度上;（c）同性恋驱动了重复：人们重复分享与他们有共同兴趣的其他用户的内容;同质性也会影响追随者，但影响程度较小。我们的研究结果为用户提出了策略（例如，吸引观众的策略）和维护者（例如，内容推荐方法）的社交策展网站。
Pinterest is a popular social curation site where people collect, organize, and share pictures of items. We studied a fundamental issue for such sites: what patterns of activity attract attention (audience and content reposting)-- We organized our studies around two key factors: the extent to which users specialize in particular topics, and homophily among users. We also considered the existence of differences between female and male users. We found: (a) women and men differed in the types of content they collected and the degree to which they specialized; male Pinterest users were not particularly interested in stereotypically male topics; (b) sharing diverse types of content increases your following, but only up to a certain point; (c) homophily drives repinning: people repin content from other users who share their interests; homophily also affects following, but to a lesser extent. Our findings suggest strategies both for users (e.g., strategies to attract an audience) and maintainers (e.g., content recommendation methods) of social curation sites.