Birds of a Feather Flock Together Online: Digital Inequality in Social Media Repertoires
Birds of a Feather Flock Together Online: Digital Inequality in Social Media Repertoires
复制标题
DOI：
10.1177/20563051211052897
复制
发表时间：
2021-10
期刊：
影响因子：
--
通讯作者：
Emőke-Ágnes Horvát;E. Hargittai
中科院分区：
文献类型：
--
作者：
Emőke-Ágnes Horvát;E. Hargittai
长期以来，传播一直关注人们的媒体剧目，但这种方法很少扩展到人们使用的社交媒体平台的组合。尽管社交网站相当受欢迎，但研究发现，人们不会随机选择使用社交网站，这对社交网站上代表谁的声音以及消息可以到达不同人群的地方都有影响。虽然以前的工作已经考虑到一个SNS的自我选择，在这篇文章中，我们问：如何不同的SNS链接的用户群？使用全国调查数据约1,512美国成年人的社交媒体使用，我们建立了SNS之间的网络，连接SNS对用户群。我们研究了用户的子群体的模式沿着线的年龄，性别，教育和互联网技能发现相当大的变化，SNS协会由这些变量。这对依赖于特定社交媒体平台数据的大数据分析产生了影响。它还提供了有益的经验教训，如何达到不同的人口阶层时，试图沟通到不同的受众。
Communication has long been concerned with people’s media repertoires, yet little of this approach has extended to the combination of social media platforms that people use. Despite their considerable popularity, research has found that people do not select into the use of social network sites (SNSs) randomly, which has implications for both whose voices are represented on them and where messaging can reach diverse people. While prior work has considered self-selection into one SNS, in this article we ask: how are different SNSs linked by user base? Using national survey data about 1,512 US adults’ social media uses, we build networks between SNSs that connect SNS pairs by user base. We examine patterns by subgroups of users along the lines of age, gender, education, and Internet skills finding considerable variation in SNS associations by these variables. This has implications for big data analyses that depend on data from particular social media platforms. It also offers helpful lessons for how to reach different population segments when trying to communicate to diverse audiences.