Examining persuasive message type to encourage staying at home during the COVID-19 pandemic and social lockdown: A randomized controlled study in Japan
Examining persuasive message type to encourage staying at home during the COVID-19 pandemic and social lockdown: A randomized controlled study in Japan
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DOI：
10.1016/j.pec.2020.08.016
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发表时间：
2020-12-01
影响因子：
3.5
通讯作者：
Kiuchi, Takahiro
中科院分区：
文献类型：
--
作者：
Okuhara, Tsuyoshi;Okada, Hiroko;Kiuchi, Takahiro
目标：在疫苗问世之前，行为改变是预防 COVID-19 大流行的唯一方法。这是第一项研究在 COVID-19 大流行和社会封锁期间鼓励人们呆在家里的叙述者差异方面最具说服力的消息类型的研究。方法：参与者 (n = 1,980) 被随机分配到五条干预消息（来自州长、公共卫生专家、医生、患者和疫情爆发地区的居民）和控制消息。评估了阅读消息之前和之后留在家中的意愿。进行了 Tukey 或 Games-Howell 检验的单向方差分析。结果：与其他消息相比，来自医生的消息显着增加了参与者在感染人数较多的地区待在家里的意愿（相对于州长，p = .002；专家，p = .023；居民，p = .004）。结论：来自医生的消息传达了医院不堪重负的危机，并且 随之而来的人们无法接受治疗的风险最大程度地增加了留在家中的意愿。实践意义：卫生专业人员和媒体操作人员可以通过媒体和互联网传播医生的信息来鼓励人们呆在家里。 (C) 2020 Elsevier B.V. 保留所有权利。
Objective: Behavioral change is the only prevention against the COVID-19 pandemic until vaccines become available. This is the first study to examine the most persuasive message type in terms of narrator difference in encouraging people to stay at home during the COVID-19 pandemic and social lockdown.Methods: Participants (n = 1,980) were randomly assigned to five intervention messages (from a governor, a public health expert, a physician, a patient, and a resident of an outbreak area) and a control message. Intention to stay at home before and after reading messages was assessed. A one-way ANOVA with Tukey's or Games-Howell test was conducted.Results: Compared with other messages, the message from a physician significantly increased participants' intention to stay at home in areas with high numbers of people infected (versus a governor, p = .002; an expert, p = .023; a resident, p = .004).Conclusion: The message from a physicianwhich conveyed the crisis of overwhelmed hospitals and consequent risk of people being unable to receive treatmentincreased the intent to stay at home the most.Practice implications: Health professionals and media operatives may be able to encourage people to stay at home by disseminating the physicians' messages through media and the internet. (C) 2020 Elsevier B.V. All rights reserved.