New motherhood: a moment of change in everyday shopping practices?

New motherhood: a moment of change in everyday shopping practices?
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DOI:
10.1108/yc-11-2013-00411
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发表时间:
2014-01-01
期刊:
影响因子:
3
通讯作者:
Gatersleben, Birgitta
Gatersleben, Birgitta
中科院分区:
其他
文献类型:
--
作者:
Burningham, Kate;Venn, Susan;Gatersleben, Birgitta

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目的-本文的目的是利用16个访谈(每个访谈有8名妇女)的数据,探讨随着妇女成为母亲,日常购物可能发生变化的一些方式。向母亲过渡的意义、做法和影响长期以来一直是社会学研究的主题。最近,人们的兴趣转向了这一过渡为采用更可持续的生活方式提供的机会。成为母亲可能会导致日常生活的各个方面发生变化,例如旅行,休闲,烹饪和购买消费品,所有这些都对环境产生影响。与这些变化相关的环境影响是复杂的,在一个领域朝着更可持续的活动的积极举措可能会被其他地方不太环保的变化所抵消。设计/方法/方法-本文利用了16个访谈的数据(两个人,每个人有八个女人)来探索随着女性成为母亲,日常购物可能会发生的一些变化。本文着重于日常购物的模式和意义可能会通过向母亲的过渡而转变的方式,并指出任何潜在的可持续性影响。本文探讨了采用更有条理的购物和改变在线或离线杂货购物模式。该文件提请注意的方式,其中的做法是嵌入式和相互关联的,并认为,更多的考虑需要给予所有家庭成员的影响。独创性/价值-这里的问题是不是妇女购买不同的产品或消费更多的一旦他们有一个孩子,而是购买食品杂货的日常活动及其意义如何随着新妈妈的到来而改变,以及可持续性的影响可能会如何这有?在这种背景下,本文提供了一个新的除了研究新妈妈和消费。
Purpose - The purpose of this paper is to draw on data from 16 interviews (two each with eight women) to explore some of the ways in which everyday shopping may change as women become mothers. The meanings, practices and implications of the transition to motherhood have long been a topic for sociological inquiry. Recently, interest has turned to the opportunities offered by this transition for the adoption of more sustainable lifestyles. Becoming a mother is likely to lead to changes in a variety of aspects of everyday life such as travel, leisure, cooking and purchase of consumer goods, all of which have environmental implications. The environmental impacts associated with such changes are complex, and positive moves toward more sustainable activities in one sphere may be offset by less environmentally positive changes elsewhere.Design/methodology/approach - This paper draws on data from 16 interviews (two each with eight women) to explore some of the ways in which everyday shopping may change as women become mothers.indings - This paper focuses on the ways in which modes and meanings of everyday shopping may shift through the transition to mother, and on indicating any potential sustainability implications. The paper explores the adoption of more structured shopping and of shifting the mode of grocery shopping online or offline. The paper draws attention to the way in which practices are embedded and interrelated and argue that more consideration needs to be given to the influence of all household members.Originality/value - The question here is not whether women purchase different products or consume more once they have a child, but rather how does the everyday activity of shopping for groceries and the meanings it has change with new motherhood and what sustainability implications might this have? In this context, this paper provides a novel addition to research on new mothers and consumption.