Health care: A fertile field for service research
Health care: A fertile field for service research
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DOI：
10.1177/1094670507306682
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发表时间：
2007-11-01
影响因子：
12.4
通讯作者：
Bendapudi, Neeli
中科院分区：
文献类型：
--
作者：
Berry, Leonard L.;Bendapudi, Neeli
医疗保健是一项极其昂贵、高度复杂、普遍使用的服务，对经济和日常生活质量产生重大影响。服务管理，运营和营销学者有很多提供一个至关重要的，智力上的挑战，但深陷困境的医疗保健服务部门在这篇文章中，作者使用的机会，他们不得不研究在世界上最受尊敬的医疗机构之一梅奥诊所的基础上，讨论的相似性和医疗保健和其他服务之间的差异。这篇文章带读者“走进”医疗保健。作者要求服务学者在其研究活动中考虑医疗保健，并提出未来研究的领域。
Health care is an enormously expensive, highly complex, universally used service that significantly affects economies and the quality of daily living. Service management, operations, and marketing scholars have much to offer to a critically important, intellectually challenging, but deeply troubled health care service sector In this article, the authors use the opportunity they had to study at one of the world's most admired medical institutions-Mayo Clinic-as the basis for discussing the similarities and dissimilarities between health care and other services. The article takes the reader "inside" health care. The authors challenge service scholars to consider health care for their research activities and propose areas for future research.