Opitmal Platform Strategies in the Smartphone Market
Opitmal Platform Strategies in the Smartphone Market
复制标题
智能手机市场的最佳平台策略
DOI：
10.1541/ieejeiss.132.467
复制
发表时间：
2012
影响因子：
--
通讯作者：
Hua Xu
中科院分区：
文献类型：
--
作者：
M. Unno;Hua Xu
在智能手机市场，智能手机制造商通过与智能手机应用程序提供商（AP）签订收入共享合同并向最终用户提供应用程序购买支持，鼓励AP创建更受欢迎的智能手机应用程序。在本文中，我们研究了风险规避的智能手机制造商和智能手机应用程序提供商之间的收入共享和应用程序购买支持问题。该问题被公式化为智能手机制造商的风险敏感随机控制问题。得到了最优收入共享策略、最优应用购买支持策略和激励相容努力度存在的充分条件。智能手机制造商的风险敏感性对最优策略的影响也进行了讨论。一个数值例子解决了显示的计算方面的问题。
In a smartphone market, smartphone makers encourage smartphone application providers (AP) to create more popular smartphone applications through making a revenue-sharing contract with AP and providing application-purchasing support to end users. In this paper, we study revenue-sharing and application-purchasing support problem between a risk-averse smartphone maker and a smartphone application provider. The problem is formulated as the smartphone makers's risk-sensitive stochastic control problem. The sufficient conditions for the existence of the optimal revenue-sharing strategy, the optimal application-purchasing support strategy and the incentive compatible effort recommended to AP are obtained. The effects of the smartphone makers's risk-sensitivity on the optimal strategies are also discussed. A numerical example is solved to show the computation aspects of the problem.