Why We Filter Our Photos and How It Impacts Engagement
Why We Filter Our Photos and How It Impacts Engagement
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我们为什么过滤照片以及它如何影响参与度
DOI：
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发表时间：
2015
期刊：
影响因子：
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通讯作者：
Eric Gilbert
中科院分区：
文献类型：
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作者：
Saeideh Bakhshi;David A. Shamma;L. Kennedy;Eric Gilbert
照相手机用户可以使用各种简单的图形滤镜来增强他们的照片;这些滤镜通常会使照片风格化、饱和或老化。在本文中，我们提出了一个大规模的数据分析和小规模的深度访谈相结合，以了解过滤工作。我们研究了生产者的照片过滤实践，并深入了解了过滤器通过推动他们的社交互动来吸引照片消费者的角色。我们首先采访了15位Flickr移动的应用用户（照片制作者），以了解他们对滤镜的使用和看法。接下来，我们使用760万张Flickr照片的语料库分析了滤镜如何影响照片的参与度（消费者的观点）。在滤镜使用者中，我们发现了两类严肃和随意的摄影师。严肃的人将过滤器视为纠正工具，并且更喜欢温和的效果。相比之下，休闲摄影师使用滤镜以更大胆的效果显着改变他们的照片。我们还发现，经过过滤的照片被浏览的可能性增加了21%，被照片消费者评论的可能性增加了45%。具体来说，增加温暖，曝光和对比度的滤镜最能提高参与度。对于正在进行的社会参与和摄影工作的研究，这些发现提出了一些实际的影响，例如为严肃和休闲摄影师设计滤镜，或者设计方法来优先考虑和排名内容，以最大限度地提高参与度。
A variety of simple graphical filters are available to camera phone users to enhance their photos on the fly; these filters often stylize, saturate or age a photo. In this paper, we present a combination of large-scale data analysis and small scale in-depth interviews to understand filter-work. We look at producers’ practices of photo filtering and gain insights in the roles filters play in engaging photo consumers’ by driving their social interactions. We first interviewed 15 Flickr mobile app users (photo producers) to understand their use and perception of filters. Next, we analyzed how filters affect a photo’s engagement (consumers’ perspective) using a corpus of 7.6 million Flickr photos. We find two groups of serious and casual photographers among filter users. The serious see filters as correction tools and prefer milder effects. Casual photographers, by contrast, use filters to significantly transform their photos with bolder effects. We also find that filtered photos are 21% more likely to be viewed and 45% more likely to be commented on by consumers of photographs. Specifically, filters that increase warmth, exposure and contrast boost engagement the most. Towards the ongoing research in social engagement and photo-work, these findings suggest several practical implications such as designing filters for both serious and casual photographers or designing methods to prioritize and rank content in order to maximize engagement.