Multinomial logit models comparing consumers' and producers' risk perception of specialty meat.
Multinomial logit models comparing consumers' and producers' risk perception of specialty meat.
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DOI：
10.1002/agr.20053
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发表时间：
2005-01-01
期刊：
影响因子：
--
通讯作者：
Taban, T.
中科院分区：
文献类型：
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作者：
Nganje, E. W.;Kaitibie, S.;Taban, T.
在消费者和特种肉类加工者之间存在着风险认知的二分法。研究表明，消费者继续抵制这些肉类，并认为它们有点不安全，而加工商认为它们是安全的。本研究使用来自401名消费者和22名野牛加工者的调查数据来评估食品安全风险感知差距的决定因素。结果表明，消费者和生产者之间存在显着的食品安全风险认知差距的野牛肉。除其他因素外，愤怒是消费者风险感知的原因，而经营年限是生产者风险感知的主要决定因素。消费者的食品安全风险感知影响野牛肉的消费频率。这就给制定旨在使特种肉类超越利基市场的营销战略和政策举措造成了困难。
There is a dichotomy of risk perception between consumers and processors of specialty meats. Studies show that consumers continue to resist these meats and perceive them as somewhat unsafe while processors perceive them to be safe. This study uses survey data from 401 consumers and 22 bison processors to evaluate the determinants of food safety risk perception gaps. Results indicate that significant food safety risk perception gaps exist between consumers and producers of bison meat. Outrage, among other factors, accounts for consumer risk perception while the number of years in business is a major determinant of producer risk perception. Consumers' food safety risk perception affects the frequency of consumption of bison meat. This creates difficulties in formulating marketing strategies and policy initiatives aimed at moving specialty meats beyond niche markets.