Mobilizing positive reinforcement in communities to reduce youth access to tobacco
Mobilizing positive reinforcement in communities to reduce youth access to tobacco
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DOI：
10.1007/bf02509717
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发表时间：
1996-10-01
影响因子：
3.1
通讯作者：
Henderson, J
中科院分区：
文献类型：
--
作者：
Biglan, A;Ary, D;Henderson, J
评估了一项社区干预措施，以动员对年轻人不吸烟的积极强化。干预有五个组成部分：(a)动员社区支持，(b)商人教育，(c)改变店员向18岁以下的人销售或不销售的后果，(d)宣传店员拒绝销售的情况，以及(e)向店主或经理反馈他们向青少年销售的程度。进行了多基线设计实验，其中两个俄勒冈州的小社区接受了干预，而另外两个社区继续基线。青少年志愿者反复评估了销售点的销售意愿。干预显著降低了愿意自助的店铺比例。动员社会和物质力量加强不向年轻人销售烟草的商店，是减少这种销售的可行手段。在禁止向未成年人出售商品的法律没有得到执行的社区，这可能尤其有价值。
A community intervention to mobilize positive reinforcement for not tobacco to young people was evaluated. The intervention had five components: (a) mobilization of community support, (b) merchant education, (c) changing consequences to clerks for selling or not selling to those under 18, (d) publicity about clerks' refusals to sell, and (e) feedback to store owners or managers about the extent of their sales to adolescents. A multiple baseline design experiment was conducted, in which two small Oregon communities received the intervention, while two others continued in baseline. Outlets' willingness to sell was assessed repeatedly by teenage volunteers. The intervention significantly reduced the proportion of stores willing to self. Mobilizing social and material reinforcement for stores not selling tobacco to young people is a viable means of reducing such sales. It may be especially valuable in communities where laws against sales to minors go unenforced.