Investigating the feasibility and acceptability of using Instagram to engage post-graduate students in a mass communication social media-based health intervention, #WeeStepsToHealth.
Investigating the feasibility and acceptability of using Instagram to engage post-graduate students in a mass communication social media-based health intervention, #WeeStepsToHealth.
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DOI：
10.1186/s40814-022-01207-9
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发表时间：
2022-12-12
影响因子：
1.7
通讯作者：
Hunter, Ruth F. F.
中科院分区：
文献类型：
--
作者：
O'Kane, Niamh;McKinley, Michelle C. C.;Gough, Aisling;Hunter, Ruth F. F.
Instagram在年轻人中的受欢迎程度继续上升，之前的工作已经确定了整个平台上不健康信息和错误信息的传播。然而，我们对如何使用Instagram来推广健康信息知之甚少。本研究旨在评估使用Instagram让研究生参与基于大众传播社交媒体（SM）的健康干预的可行性和可接受性。通过Instagram进行了为期4周的干预，针对研究生的体育活动（PA），营养和一般健康信息。使用SM指标（喜欢、评论和分享）、干预前和干预后在线调查（知识、态度和行为结果）以及在目标人群中进行的焦点小组（以评估干预回忆、消息框架反馈和Instagram的可接受性）评估可行性和可接受性。在线调查获得的两个独立样本（干预前，n = 43，干预后，n = 41，分别占Instagram粉丝的12.3%和11.7%）主要是18-34岁的女性（88.4%，80.5%）（95.4%，95.1%）。在第二次调查中，受访者报告每周PA水平更高（+ 13.7%），更频繁的营养行为包括食用五种或五种以上的水果和蔬菜（+ 23.3%）和查看营养标签（+ 10.3%）。然而，在第二次调查中，受访者也报告了较少的膳食准备（-18.0%）和快餐消费量的小幅增加（+2.8%每周消费快餐3-4天）。总共从28个Instagram帖子中收集了247个“喜欢”（平均每个帖子8.8个喜欢）。幽默的帖子比非幽默的帖子获得了更高的参与度（中位数分别为10和8）。焦点小组参与者喜欢活动内容，并信任信息来源。研究结果表明，Instagram可能是一个可行的和可接受的平台，从事研究生在SM为基础的大众传播健康干预，幽默可能有潜力，鼓励进一步参与。在线版本包含补充材料，可通过10.1186/s40814-022-01207-9获得。
Instagram’s popularity among young adults continues to rise, and previous work has identified diffusion of unhealthy messages and misinformation throughout the platform. However, we know little about how to use Instagram to promote health messages. This study aims to assess the feasibility and acceptability of using Instagram to engage post-graduate students in a mass communication social media (SM)-based health intervention. A 4-week intervention targeting post-graduate students with physical activity (PA), nutrition, and general wellbeing messages was conducted via Instagram. Feasibility and acceptability were assessed using SM metrics (likes, comments, and shares), pre- and post-intervention online surveys (knowledge, attitude, and behavioural outcomes), and a focus group conducted with a sample of individuals in the target population (to assess intervention recall, feedback on message framing, and acceptability of Instagram). The two independent samples captured by online surveys (pre-intervention, n = 43, post-intervention, n = 41, representing 12.3% and 11.7% of Instagram followers, respectively) were predominantly female (88.4%, 80.5%) aged 18–34 (95.4%, 95.1%). Respondents in the second survey reported higher weekly PA levels (+ 13.7%) and more frequent nutritional behaviours including consumption of five or more fruits and vegetables (+ 23.3%) and looking at nutritional labels (+ 10.3%). However, respondents in the second survey also reported less frequent meal preparation (− 18.0%) and a small increase in fast food consumption (+ 2.8% consuming fast food 3–4 days a week). A total of 247 ‘likes’ were collected from 28 Instagram posts (mean 8.8 likes per post). Humorous posts achieved a moderately higher level of engagement than non-humorous posts (median 10 and 8 likes, respectively). Focus group participants liked the campaign content and trusted the information source. Findings indicate that Instagram could be a feasible and acceptable platform for engaging post-graduate students in a SM-based mass communication health intervention, and that humour may have the potential to encourage further engagement. The online version contains supplementary material available at 10.1186/s40814-022-01207-9.