Technology Specifications and Production Timing in a Co-Opetitive Supply Chain
Technology Specifications and Production Timing in a Co-Opetitive Supply Chain
复制标题
竞合供应链中的技术规格和生产时间
DOI：
10.1111/poms.13031
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发表时间：
2019-08-01
影响因子：
5
通讯作者：
Wang, Xin
中科院分区：
文献类型：
--
作者：
Niu, Baozhuang;Chen, Kanglin;Wang, Xin
受b谷歌在Android设备上的技术规范的激励，我们考虑了由制造商和原始设备制造商（OEM）组成的合作竞争供应链中企业对生产时间的决策，其中制造商作为OEM的上游合同制造商和下游竞争对手。我们考虑了关键产品设计的市场接受度的不确定性。如果企业决定实施事后生产策略（ex - post production strategy， PS），它可以推迟生产，直到其产品的市场接受不确定性得到解决。否则，采用事前生产策略。我们发现，由于合作竞争，PS并不总是使制造商或OEM受益，因为竞争对手可能会在as下更早地承诺生产数量，从而减少延迟生产的价值。此外，企业对生产时机的决策取决于其产品的市场接受程度的不确定性和竞争强度。我们发现，当不确定性较高时，两家企业都选择了PS，而当不确定性为中等或低时，只有一家企业选择了PS。有趣的是，当竞争激烈时，制造商倾向于选择PS，这既有利于解决市场接受度的不确定性，也有利于OEM对生产数量的早期承诺。
Motivated by Google's technology specifications on Android devices, we consider firms' decisions on production timing in a co-opetitive supply chain comprising a manufacturer and an original equipment manufacturer (OEM), where the manufacturer acts as the OEM's upstream contract manufacturer and downstream competitor. We consider the market acceptance uncertainty of key product designs. If a firm decides to implement ex post production strategy (PS), it can delay the production until the market acceptance uncertainty of its product is resolved. Otherwise, ex-ante production strategy (AS) is implemented. We find that, due to the co-opetition, PS does not always benefit either the manufacturer or the OEM, because the value of delayed production is diminished as the competitor may commit a production quantity earlier under AS. Further, firms' decisions on production timing are dependent on the degree of market acceptance uncertainty of their products and competition intensity. We find that both firms choose PS when uncertainty is high, while only one of them chooses PS when uncertainty is moderate or low. Interestingly, when the competition is intense, the manufacturer tends to choose PS, which can benefit from both the resolved market acceptance uncertainty and OEM's early commitment of production quantity.