L. C. Lederman & L. P. Stewart (Eds.). (2005). Changing the Culture of College Drinking: A Socially Situated Health Communication Campaign.
L. C. Lederman & L. P. Stewart (Eds.). (2005). Changing the Culture of College Drinking: A Socially Situated Health Communication Campaign.
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L·C·莱德曼
DOI：
10.1080/10810730701325822
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发表时间：
2007
影响因子：
4.4
通讯作者：
S. Campo
中科院分区：
文献类型：
--
作者：
S. Campo
琳达·莱德曼（Linda Lederman）和丽娅·斯图尔特（Lea Stewart）在他们的书《改变大学饮酒文化：一场社会背景下的健康传播运动》中，提出了一个案例研究，该案例研究了罗格斯大学（Rutgers University） 20年来改变大学饮酒文化的努力。这本书作为如何指导设计，实施和评估运动在大学校园，与其他人群和环境的影响。本案例为将服务学习和行动研究整合到大学健康运动中提供了一个特殊的模式。更重要的是，它说明了研究、理论、教学和服务被概念化的方式，并被视为重叠的努力，它举例说明了应用传播学应该最好地代表什么（Ruben, 2005）。
Linda Lederman and Lea Stewart, in their book, Changing the Culture of College Drinking: A Socially Situated Health Communication Campaign, present a case study of a 20-year effort to change the culture of college drinking at Rutgers University. The book serves as a how-to guide for designing, implementing, and evaluating campaigns on college campuses, with implications for other populations and contexts. This case comprises an exceptional model for the ways in which service learning and action research can be integrated into college health campaigns. More importantly, it illustrates the ways in which research, theory, teaching, and service have been conceptualized and treated as an overlapping endeavor, and it exemplifies what applied communication scholarship should best represent (Ruben, 2005).