Fostering sustainability by linking co-creation and relationship management concepts
Fostering sustainability by linking co-creation and relationship management concepts
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DOI：
10.1016/j.jclepro.2015.03.059
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发表时间：
2017-01-01
影响因子：
11.1
通讯作者：
Arnold, Marlen
中科院分区：
文献类型：
--
作者：
Arnold, Marlen
可持续性涉及公司在整个价值链中实施可持续要求的活动。从理论上讲，关系管理和共同创造流程面临着这一挑战。关系管理强调公司与选择性利益相关者之间的持续关系，以实现持久的创业成功。共同创造意味着在创新过程中有针对性地吸收经过精心挑选的利益攸关方，例如客户或供应商。在实践中，共同创造过程主要与关系和可持续性创新管理过程分开。本文旨在从理论和实证两方面对这一领域的研究做出贡献，解决以下研究问题：企业如何将联合收割机的共同创造和关系管理方法与可持续发展相结合？一个探索性的多个案例研究设计，以满足这一背景。在2006年3月至2011年12月期间，对9家主要位于德国的公司进行了分析，以了解它们使用创新研讨会或创意竞赛等不同工具进行共同创造和关系管理的流程。此外，还采访了几家公司的代表。内容分析和行动研究，包括观察。这项研究强调了缺乏整合可持续性共同创造和关系管理。共同创造过程尚未集中于整个价值链，因此，大多数情况下没有整合不同的利益攸关方，以尽量减少负面的社会和生态影响。可持续发展关系管理必须扎根于特定部门。可持续性创新管理应考虑所使用的工具以及与利益相关者互动的方式对过程的结果和可持续性影响产生影响。(C)2015爱思唯尔有限公司版权所有。
Sustainability addresses the companies' activities to implement sustainable requirements across the whole value chain. In theory, relationship management and co-creation processes face this challenge. Relationship management emphasizes the on-going relationship between the company and selective stakeholders to enduring entrepreneurial success. Co-creation means including well-selected stakeholders, e.g. customers or suppliers, in the innovation process on a targeted basis. Co-creation processes are predominantly separated from relationship and sustainability innovation management processes in practice. The article intends to contribute theoretically and empirically to this area of research addressing the following research question: How do companies combine co-creation and relationship management approaches with respect to sustainability? An exploratory multiple case study design was used in order to meet this background. In the period of March 2006 until December 2011 nine mainly German-based companies were analyzed for their co-creation and relationship management processes using different tools like innovation workshops or idea competitions. In addition, several company representatives were interviewed. Content analysis and action research, including observation, were used. This study highlights the lack in integrating sustainability co-creation and relationship management. Co-creation processes are not yet focused on the whole value chain, and thus, mostly do not integrate different stakeholders in order to minimize negative social and ecological impacts. Sustainability relationship management has to be anchored in a specific department. Sustainability innovation management should consider that the used tools and the way of interacting with stakeholders have an influence on the process' outcome and the sustainability impact. (C) 2015 Elsevier Ltd. All rights reserved.