Commentary
Commentary
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DOI:
10.1068/a43291
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发表时间:
2010
期刊:
影响因子:
--
通讯作者:
Barnett C
中科院分区:
文献类型:
--
作者:
Barnett C
The papers collected in this special issue challenge the received terms of criticism through which academic analysis frames contemporary examples of alternative economic experiments, such as alternative food networks, fair trade practices, slow food movements, and product certification schemes. In so far as these sorts of practices seek to use market mechanisms for the pursuit of a (wide variety) of ‘ethical’objectives, one line of criticism reproduces an-all-or-nothing style of neo-Marxist critique, presenting these sorts of activities as wholly complicit with capacious, hegemonic ‘neoliberalism’. Above all, it is the centrality accorded to consumer agency that raises the ire of left-leaning critics, who see in the rise of socalled ‘ethical consumption’nothing more than the latest ruses of generalised commodity fetishism (eg Carrier 2010). There is also a much more sympathetic style of critical analysis, derived primarily from political science and political sociology, of what is sometimes called ‘political consumerism’. Micheletti (2003, 2) defines political consumerism as “actions by people who make choices among producers and products with the goal of changing objectionable institutional or market practices”. In largely accepting the idea of a consumer-driven phenomenon based on the assertive exercise of choice in the market, the concept of political consumerism tends to mirror back in a positive light the argument that the rise of consumerist forms of ‘ethical’action is really only a symptom of a lamentable decline and disenchantment from proper democratic politics. This conceptualization continues to present the politicization of consumption as necessarily involving a form of consumer-driven politics (cf. Trentmann 2006).So while the concept of political consumerism is helpful in bringing into view the political dimensions of various alternative market practices, it still keeps the analytical and critical attention focussed squarely on notions of consumer agency. There is, however, a move to rethink political consumerism as an effect of the framing and mobilization strategies of organizations, rather than as an expression of the dynamics of individualization expressed through the mediums of consumer choice (see Jacobsen and Dulsrud 2007). The papers in this special issue contribute to the double displacement underway in understandings of the contemporary politicization of consumption: away from the focus on the agency of the consumer in the act of shopping, towards a focus on organized assemblages of agency; and towards an understanding of the dynamics of consumption as embedded in everyday practices of social reproduction. There are three overlapping themes running across these papers which, taken as a whole, reconfigure the terms of critical analysis through which the contemporary politics of food might be addressed. The first theme is the importance