Invisibility and Visibility in Alternative Organizing: A Communicative and Cultural Model
Invisibility and Visibility in Alternative Organizing: A Communicative and Cultural Model
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另类组织中的隐性和可见性:沟通和文化模型
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发表时间:
2017
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通讯作者:
Joëlle M. Cruz
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作者:
Joëlle M. Cruz
This study reengages organizational communication scholarship on invisibility and visibility through a cultural lens. Departing from Western-centered approaches, I deploy African feminisms to examine how organizational members communicatively negotiate invisibility and visibility in a different cultural logic and context. I focus on market women’s susu groups—grassroots organizations—in postconflict Liberia, West Africa. I conducted 100 hr of participant observation and 40 interviews with susu group members in Monrovia, Liberia. I unearth a communicative situational model to culture. At a micro-level, the model uncovers three situational dimensions—temporal, relational, and structural—that shape how organizational members negotiate invisibility and visibility. At a macro-level, the model contributes to emerging work on culture and organizing. In conclusion, the study moves past understandings of culture as a factor to consider underlying assumptions shaping how we conceptualize communicative processes, here invisibility and visibility.