Is that a bot running the social media feed? Testing the differences in perceptions of communication quality for a human agent and a bot agent on Twitter
Is that a bot running the social media feed? Testing the differences in perceptions of communication quality for a human agent and a bot agent on Twitter
复制标题
DOI：
10.1016/j.chb.2013.08.013
复制
发表时间：
2014-04-01
影响因子：
9.9
通讯作者：
Shelton, Ashleigh K.
中科院分区：
文献类型：
--
作者：
Edwards, Chad;Edwards, Autumn;Shelton, Ashleigh K.
由于Twitter的增长和受欢迎程度，可以推文的自动化程序越来越开发和使用。与计算机一致的是社会参与者（CASA）范式（Reeves＆Nass，1996），发现Twitterbots被认为是可信，有吸引力，具有沟通能力和互动性的。此外，对源信誉，沟通能力或热门Twitter代理之间的互动意图的看法没有差异。但是，人类Twitter代理的来源在吸引力（社会和任务）上被评为比CASA讨论的Twitter-Bot结果更高。还解决了对可能采用TwitterBot的组织的启示。 （c）2013 Elsevier Ltd.保留所有权利。
Due to the growth and popularity of Twitter, automated programs that can tweet are increasingly developed and employed. In line with the Computers Are Social Actors (CASA) paradigm (Reeves & Nass, 1996), findings suggest that Twitterbots are perceived as credible, attractive, competent in communication, and interactional. Additionally, there were no differences in the perceptions of source credibility, communication competence, or interactional intentions between the hot and human Twitter agents. However, the source of the human Twitter agent was rated higher in attraction (social and task) than was the Twitter-bot Results are discussed in light of CASA. Implications for organizations that might employ Twitterbots are also addressed. (C) 2013 Elsevier Ltd. All rights reserved.