Impacting the Service Quality on Online Deposit Decision: A Case of Vietcombank in Ho Chi Minh City
Impacting the Service Quality on Online Deposit Decision: A Case of Vietcombank in Ho Chi Minh City
复制标题
服务质量对在线存款决策的影响：以胡志明市 Vietcombank 为例
DOI：
--
复制
发表时间：
2019
期刊：
影响因子：
--
通讯作者：
T. Phan
中科院分区：
文献类型：
--
作者：
Nguyen Anh Hien;V. Van;Duong Thi Mai Phuong;T. Phan
如今，银行在我们现代生活中的重要性。它是一个储存货币的地方，帮助我们从可用的货币中获利，并在我们需要时给我们钱。因此，人们通常更喜欢将钱存入银行以确保安全。因此，本研究的目的是找出影响越南商业银行在胡志明市（HCMC）的网上存款决策的决定因素。研究结果对银行管理者提高网上存款服务质量具有一定的科学依据。研究人员调查了552名与在线存款相关的客户，回答了24个问题，但样本量为520名客户。2017年11月至2018年11月收集的数据主要来源于越南商业银行在胡志明市的24家分行（每家分支有23名客户接受调查）。简单的随机抽样技术。数据分析采用Cronbach’s Alpha和探索性因素分析（EFA），采用结构方程模型（SEM）技术，采用偏最小二乘法。通过采用5分制Likert量表的改编问卷测量客户的反应。此外，研究结果有五个因素影响越南商业银行在胡志明市的在线存款决策，显著性水平为0.01。
Nowadays, the importance of banks is in our modern life. It is a place to store our currency, helping us to profit from the money available and giving us money when we needed it. Therefore, people often prefer to deposit money into banks for safety. So, the study objective is to find out the determinants affecting the online deposit decision of Vietcombank in Ho Chi Minh City (HCMC). The research result is a science evident for bank managers to improve the service quality of online deposit. The researchers surveyed 552 customers related to online deposit and answered 24 questions but sample size of 520 customers processed. The primary sources of data collected from November 2017 to November 2018 for 24 branches of Vietcombank in Ho Chi Minh City (Each branch has 23 customers surveyed). Simple random sampling technique. The Data analyzed Cronbach's Alpha and the exploratory factor analysis (EFA), which used for Structural Equation Modelling (SEM) technique and using partial least squares method. Customer’s responses measured through an adapted questionnaire on a 5point Likert scale. In addition, the findings of the study have five factors affecting the online deposit decision of Vietcombank in HCMC with significance level 0.01.