Transparency strategy: competing with information in a digital world
Transparency strategy: competing with information in a digital world
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透明度战略:在数字世界中与信息竞争
DOI:
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发表时间:
2013
期刊:
影响因子:
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通讯作者:
Alok Gupta
中科院分区:
文献类型:
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作者:
N. Granados;Alok Gupta
We contend that in order to compete effectively in a digital business environment, firms should develop a transparency strategy by selectively disclosing information outside the boundaries of the firm. We make the case for transparency strategy by showing why it is relevant in the digital business world, and the consequences of not having such a strategy. We then provide some foundations to develop the strategy and make a call for research.