"The world's most hostile environment": how the tobacco industry circumvented Singapore's advertising ban
"The world's most hostile environment": how the tobacco industry circumvented Singapore's advertising ban
复制标题
DOI：
10.1136/tc.2004.008359
复制
发表时间：
2004-12-01
期刊：
影响因子：
5.2
通讯作者：
Chapman, S
中科院分区：
文献类型：
--
作者：
Assunta, M;Chapman, S
目标：回顾烟草跨国公司如何在新加坡的敌对环境中开展业务，试图对抗政府的一些烟草控制措施;比较马来西亚和新加坡政府对烟草控制的立场和烟草公司开展业务的方式的直接影响。结果：全面禁止广告并没有阻止公司向新加坡人做香烟广告。英美烟草公司和菲利普莫里斯公司都利用马来西亚电视台在新加坡做广告。为了推出一个新品牌的香烟，阿尔卑斯山，菲利普莫里斯使用非烟草产品，阿尔卑斯山葡萄酒冷却器。为克服这些限制，还探讨了其他创造性的战略，如创新包装和零售商的展示单位。菲利普莫里斯公司尝试开发一种使用香味和甜味接装纸的原型香烟，以针对年轻人和健康意识。该行业试图削弱强包装警告。该行业分发了反吸烟海报。年轻人卖给零售商，但私下里对他们的市场潜力垂涎三尺。
Objective: To review how tobacco transnational companies conducted their business in the hostile environment of Singapore, attempting to counter some of the government's tobacco control measures; to compare the Malaysian and the Singaporean governments' stance on tobacco control and the direct bearing of this on the way the tobacco companies conduct their business.Methods: Systematic keyword and opportunistic website searches of formerly private internal industry . documents.Results: The comprehensive prohibition on advertising did not prevent the companies from advertising cigarettes to Singaporeans. Both British American Tobacco and Philip Morris used Malaysian television to advertise into Singapore. To launch a new brand of cigarettes, Alpine, Philip Morris used a non-tobacco product, the Alpine wine cooler. Other creative strategies such as innovative packaging and display units at retailers were explored to overcome the restrictions. Philip Morris experimented with developing a prototype cigarette using aroma and sweetened tipping paper to target the young and health conscious.. The industry sought to weaken the strong pack warnings. The industry distributed anti-smoking posters for. youth to retailers but privately salivated over their market potential.