EXPERIMENTS WITH THE MIDDLE RESPONSE ALTERNATIVE IN SURVEY QUESTIONS
EXPERIMENTS WITH THE MIDDLE RESPONSE ALTERNATIVE IN SURVEY QUESTIONS
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DOI：
10.1086/269030
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发表时间：
1987-06-01
影响因子：
3.4
通讯作者：
BISHOP, GF
中科院分区：
文献类型：
--
作者：
BISHOP, GF
一系列的实验表明：（1）当一个问题被明确地作为问题的一部分提供给人们时，人们更有可能选择中间的反应选项，而不是当它被省略时;（2）在问题的序言中仅仅提到有一个中间选择，使受访者更有可能选择它，（3）中间选项在问题中出现的顺序--中间还是最后--会对结果产生显著的影响，但“近因偏向”并不是一成不变或始终如一地发生的;及（4）当被问及选择中间选项时，若被迫选择立场，选择中间选项的被访者未必会以与其他被访者相同的方式回答问题。
A series of experiments shows (1) that people are significantly more likely to select the middle response alternative on an issue when it is explicitly offered to them as part of the question than when it is omitted; (2) that merely mentioning that there is a middle alternative, in the preface to the question, makes it more likely that respondents will select it, even though it is not offered to them as an explicit choice; (3) that the order in which the middle alternative is presented in the question—in themiddleorlastposition—can make a significant difference in the results, but that a “recency bias” does not occur invariably, or consistently; and (4) that people who select a middle response alternative when it is offered would not necessarily answer the question in the same way as other respondents if forced to choose sides on the issue.