In Pursuit of Elegance: Why the Best Ideas Have Something Missing

In Pursuit of Elegance: Why the Best Ideas Have Something Missing
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追求优雅:为什么最好的想法都会缺失一些东西

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发表时间:
2009
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通讯作者:
M. May
M. May
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作者:
M. May

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是什么让《黑道家族》大结局成为电视史上最受关注的事件之一?为什么数独如此令人上瘾,而 iPhone 又如此令人难以抗拒?杰克逊·波洛克和兰斯·阿姆斯特朗与理论物理学家和佛教僧侣有什么共同点?优雅。在这本发人深省的探索中,马修·E·梅探讨了为什么某些事件、产品和人物会吸引我们的注意力和想象力,探讨了物理、营销、设计和流行文化等领域众多创新突破背后难以捉摸的元素。优雅结合了不同寻常的简约和令人惊讶的力量,具有四个关键元素:诱惑、减法、对称和可持续性。梅以引人入胜、故事驱动的叙述揭示了设计、工程、艺术、城市规划、体育和工作中对优雅的需求,并提供了令人惊讶的证据,证明“不存在”的东西往往胜过已有的东西。秉承《引爆点》、《Made to Stick》和《黑天鹅》的畅销传统,《追求优雅》将改变你对世界的看法。
What made the Sopranos finale one of the most-talked-about events in television history? Why is sudoku so addictive and the iPhone so darn irresistible? What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks? Elegance. In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements—seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what’s “not there” often trumps what is. In the bestselling tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you think about the world.