The Significance of ‘Craft’ Qualities in Creating Experiential Design Products

The Significance of ‘Craft’ Qualities in Creating Experiential Design Products
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“工艺”品质在创造体验式设计产品中的重要性

DOI:
10.2752/146069200789390097
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发表时间:
2000
期刊:
影响因子:
--
通讯作者:
M. Kälviäinen
M. Kälviäinen
中科院分区:
--
文献类型:
--
作者:
M. Kälviäinen

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消费者对一件物品对他们个人的意义的感知对设计师来说已经变得至关重要。本文描述了当今消费者对日常生活审美化的趋势,以及消费体验欲望在产品设计中的重要性。它旨在解决设计师的需求,以促进消费者的愿望,灌输对象的质量是有意义的,他们在日常生活的当代美学货币中出现的问题。本文继续研究工艺产品的特点,以及它们承担和体现消费者个人和个人体验的能力。作者的结论是,在当代体验消费时代,产品中的工艺品质似乎为设计提供了相关的沟通手段。工艺品质是根据新的消费者研究,借鉴心理学,社会学和营销领域进行讨论,并为我们提供了一个理由的深层含义的财产,从而试图解释我们的经验和情感关系的产品。本文讨论中使用的意识形态和沟通工艺品质来自于以前的一个社会学研究项目的结果,该项目是关于芬兰“工艺品”中“价值”的专业生产(Kälviäinen,1996年; Kälviäinen,1998年)。在意识形态上,工艺品质是基于工艺生产的独特性和诚实性,所用材料的质量,来自自然的形式或想法,以及工艺品的变形。这些品质源自工艺实践的传统,似乎强调了设计的视觉和触觉品质,使它们能够在当前消费者对日常生活体验美学化的趋势中被用作创造意义的载体。
The consumer's perception of the significance of an object to them as an individual has become of primary importance to the designer. This paper describes the current consumer trend towards the aestheticization of everday life and the significance of a desire to consume experiences within product design. It aims to address questions that arise through the designer's need to facilitate the consumer's desire to imbue objects with qualities that are meaningful to them within the currency of the contemporary aesthetics of everyday life. The paper goes on to examine the characteristics of craft products, and their ability to take on and embody the personal and individual experiences of the consumer. The author concludes that craft qualities in products appear to provide relevant communicative means for design in the contemporary era of experiential consumption. Craft qualities are discussed in the light of new consumer research that draws on the fields of psychology, sociology and marketing, and presents us with a rationale for the deep meanings of possessions thus attempting to explain our experiential and emotional relationships with products. Ideological and communicative craft qualities used in the discussion of this paper are drawn from the results of a previous sociological research project on the professional production of ‘value’ in Finnish ‘art craft’ objects (Kälviäinen, 1996; Kälviäinen, 1998). Ideologically craft qualities are based on the uniqueness and honesty of craft production, the quality of materials used, the forms or ideas from nature, and on the metamorphosis of the crafted object. These qualities, derived through the tradition of craft practice, seem to emphasize the visual and tactile qualities of a design in a way that enables them to be used as a vehicle for creating meaning within a current consumer trend towards the experiential aestheticization of everyday life.