The Rhetorical Work of YouTube’s Beauty Community: Relationship- and Identity-Building in User-Created Procedural Discourse
The Rhetorical Work of YouTube’s Beauty Community: Relationship- and Identity-Building in User-Created Procedural Discourse
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YouTube 美容社区的修辞工作：用户创建的程序性话语中的关系和身份构建
DOI：
10.1080/10572252.2018.1518950
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发表时间：
2018
影响因子：
1.1
通讯作者：
Lehua Ledbetter
中科院分区：
文献类型：
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作者：
Lehua Ledbetter
本研究调查了YouTube的美容社区，一个由女性组成的在线团体，她们制作有关化妆产品和技巧的视频。这些视频包含了化妆说明，并挑战了关于什么是“可用的”程序性话语的观念。他们有时会打破传统，追求高质量的产品。此外，讲故事和指导是这些教程修辞工作的组成部分。对于这个社区的不同群体来说，程序性话语也可以作为一种建立信誉的手段，这是他们无法获得的，也是建立身份和关系的机会。
ABSTRACT This study investigates YouTube’s beauty community, an online group of women who make videos about makeup products and techniques. The videos contain makeup application instructions and challenge ideas about what is “usable” procedural discourse. They sometimes defy conventions for high production quality. Moreover, storytelling and instruction are integral to the rhetorical work of these tutorials. For the diverse groups in this community, procedural discourse also serves as a means of establishing credibility not otherwise afforded to them, as well as opportunities for identity- and relationship building.