Following you: Disciplines of listening in social media

Following you: Disciplines of listening in social media
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DOI:
10.1080/10304310903003270
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发表时间:
2009-01-01
影响因子:
0.8
通讯作者:
Crawford, Kate
Crawford, Kate
中科院分区:
人文科学4区
文献类型:
--
作者:
Crawford, Kate

文献摘要

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本文发展了听力的概念,作为在线关注的隐喻。诸如“潜伏”之类的贬义词未能捕捉到在线体验的许多细节。相反,许多在线媒体研究都集中在“拥有声音”上,无论是在博客,维基,社交媒体还是讨论列表中。倾听的隐喻可以提供一种有效的方法来分析以前被忽视的在线参与形式,同时还可以更深入地考虑在线关注的新兴学科。社交媒体是本文的重点,特别是这些平台如何改变理想听力主体的配置。在线听力的三种模式进行了讨论:背景听力,互惠听力和委托听力; Twitter提供了一个案例研究,这些模式是如何经历和执行的个人,政治家和企业。
This paper develops the concept of listening as a metaphor for paying attention online. Pejorative terms such as 'lurking' have failed to capture much detail about the experience of presence online. Instead, much online media research has focused on 'having a voice', be it in blogs, wikis, social media, or discussion lists. The metaphor of listening can offer a productive way to analyse the forms of online engagement that have previously been overlooked, while also allowing a deeper consideration of the emerging disciplines of online attention. Social media are the focus of this paper, and in particular, how these platforms are changing the configurations of the ideal listening subject. Three modes of online listening are discussed: background listening, reciprocal listening, and delegated listening; Twitter provides a case study for how these modes are experienced and performed by individuals, politicians and corporations.