The evaluability hypothesis: An explanation for preference reversals between joint and separate evaluations of alternatives
The evaluability hypothesis: An explanation for preference reversals between joint and separate evaluations of alternatives
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DOI：
10.1006/obhd.1996.0077
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发表时间：
1996-09-01
影响因子：
4.6
通讯作者：
Hsee, CK
中科院分区：
文献类型：
--
作者：
Hsee, CK
本研究探讨了一种特殊类型的偏好逆转（PR），存在于联合评估，其中两个刺激方案同时并排评估，和单独评估，这些选项分别评估。我首先研究如何从其他类型的公关和审查研究证明这种公关不同。然后，我提出了一个解释，称为可评估性假设，并报告实验，测试这一假设。根据这一假设，联合评估和单独评估之间的PR发生是因为选项中涉及的一个属性很难独立评估，而另一个属性布特相对容易独立评估。最后，我讨论了这项研究的规范性影响。(C)出版社：Academic Press，Inc.
This research investigates a particular type of preference reversal (PR), existing between joint evaluation, where two stimulus options are evaluated side by side simultaneously, and separate evaluation, where these options are evaluated separately. I first examine how this PR differs from other types of PRs and review studies demonstrating this PR. I then propose an explanation, called the evaluability hypothesis, and report experiments that tested this hypothesis. According to this hypothesis, PRs between joint and separate evaluations occur because one of the attributes involved in the options is hard to evaluate independently and another attri bute is relatively easy to evaluate independently. I conclude by discussing prescriptive implications of this research. (C) 1996 Academic Press, Inc.