Objects in Focus: Museum Visitors and Instagram
Objects in Focus: Museum Visitors and Instagram
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焦点对象：博物馆参观者和 Instagram
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
Kylie Budge
中科院分区：
文献类型：
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作者：
Kylie Budge
尽管参观博物馆展览的人越来越广泛地使用社交媒体，但人们对这种做法的了解相对较少。此外，这种做法的重点尚不清楚，但这一领域的研究可以揭示许多参观者使用智能手机技术驱动的应用程序是如何与展览内容、空间、设计、建筑和人互动的。本文借鉴了一个展览的案例，该展览使用视觉内容分析来框定、探索和解读参观者使用社交媒体应用Instagram发布的基于视觉和文本的帖子，作为他们体验的一部分。研究结果表明，使用这款应用的博物馆参观者这样做是为了说明和记录他们吸引人们对展览内容的关注的体验的细节，特别是物品。鉴于社交媒体在生活的各个角落都被采用，这对文化机构的影响是广泛的，博物馆和美术馆是通过移动技术使用社交媒体的活跃环境。
While there is increasingly widespread use of social media by those visiting museum exhibitions relatively little is understood about this practice. Further still, the focus of such practices is unknown yet research in this area can reveal much about how visitors using applications driven by smart phone technology are engaging with exhibition content, space, design, architecture and people. This article draws on a case study of one exhibition using visual content analysis to frame, explore and interpret visual and text based posts by visitors using the social media application, Instagram, as part of their experience. Findings suggest that museum visitors using this application do so to account for and record details of their experience that draws attention to exhibition content, specifically objects. The implications are extensive for cultural institutions given the uptake of social media in all corners of life, with museums and galleries being a lively context for social media use via mobile technologies.