A Product Line Analysis for Eco-Designed Fashion Products: Evidence from an Outdoor Sportswear Brand
A Product Line Analysis for Eco-Designed Fashion Products: Evidence from an Outdoor Sportswear Brand
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DOI：
10.3390/su9071136
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发表时间：
2017-07
期刊：
影响因子：
3.9
通讯作者：
Luo Wang;Bin Shen
中科院分区：
文献类型：
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作者：
Luo Wang;Bin Shen
随着可持续发展意识的增强，生态设计已经成为时尚行业的一个重要趋势。耐克、阿迪达斯和The North Face等许多时尚品牌都通过融入生态设计元素开发了可持续时尚。生态设计是可持续供应链的重要组成部分。本文对著名户外运动品牌巴塔哥尼亚的生态设计产品进行了产品线分析。我们收集了巴塔哥尼亚2017年春季产品线数据，通过描述性分析、因子分析和相关分析对数据进行分析。我们发现巴塔哥尼亚在其生态产品线开发中主要使用有机，可回收和可追溯的材料。我们发现，生态材料的使用可能会显著影响颜色选择的数量和产品重量，以及性别差异，图案设计，产品适合度和在线评论者在巴塔哥尼亚的意见。我们认为巴塔哥尼亚在生态设计中应该更注重功能而不是美学。我们讨论了可持续时尚公司应该如何在供应链中管理生态设计。
With the increasing awareness of sustainability, eco-design has been an important trend in the fashion industry. Many fashion brands such as Nike, Adidas, and The North Face have developed sustainable fashion by incorporating eco-design elements. Eco-design is an important part of sustainable supply chains. In this paper, we conducted a product line analysis of eco-designed products from a famous outdoor sportswear brand, Patagonia. We collected Patagonia’s 2017 Spring Season product line data and analyzed the data through descriptive analysis, factor analysis and correlation analysis. We found that Patagonia mainly uses organic, recycled, and traceable materials in their eco-product line development. We identified that the usage of eco-materials may significantly affect the number of color choices and product weight as well as gender difference, pattern design, product fit and online reviewers’ opinions at Patagonia. We argued that Patagonia should focus on functionality more than aesthetics in eco-design. We discussed how sustainable fashion firms should manage eco-design in the supply chain.