Receptivity to Taboka and Camel Snus in a US test market
Receptivity to Taboka and Camel Snus in a US test market
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DOI：
10.1093/ntr/ntp113
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发表时间：
2009-10-01
影响因子：
4.7
通讯作者：
Bogen, Karen
中科院分区：
文献类型：
--
作者：
Biener, Lois;Bogen, Karen
2006年夏天，美国最大的两家卷烟制造商将瑞典风格的低亚硝胺无烟烟草（snus）引入了美国的几个测试市场。本文通过分析2006年和2007年印第安纳州成人烟草调查（IATS）的数据来评估消费者的反应，IATS是一项全州范围内对3,544名成年人进行的电话调查。在这些年里，IATS包括关于骆驼鼻烟和Taboka的认识和试验的问题。分析检查了全州范围内以及印第安纳州中部测试市场的知晓率和预测因素。2006年和2007年，19%的印第安纳州成年人知道Taboka或骆驼鼻烟。印第安纳州中部的估计值更高（29%），印第安纳州中部的估计值更高（70%）。然而，对鼻烟的试验非常低（全州1.5%），除了在印第安纳州中部的男性吸烟者中，估计有20%的人尝试过。（优势比[OR] 13.85），印第安纳州中部居民比远离印第安纳波利斯的居民（OR 2.96），烟草促销的接受者比非接受者（OR 6.08），那些认为无烟烟草比香烟危害小的人与那些认为无烟烟草危害相等或更大的人相比这项研究的结果表明，在这个测试市场中，男性吸烟者对新产品的最初兴趣很大，特别是那些收到烟草公司促销邮件的人，这些邮件通常包括免费或打折产品的优惠券。
The two largest U.S. cigarette manufacturers introduced Swedish-style low-nitrosamine smokeless tobacco (snus) to several U.S. test markets in summer 2006. Since then, snus brands and test markets have proliferated.This article assesses consumer response by analyzing data from the 2006 and 2007 Indiana Adult Tobacco Survey (IATS), a statewide telephone survey of 3,544 adults. During those years, the IATS included questions on awareness and trial of Camel Snus and Taboka. Analyses examined rates and predictors of awareness and trial statewide, and within the central Indiana test market.Nineteen percent of Indiana adults were aware of either Taboka or Camel Snus in 2006 and 2007. Estimates are larger (29%) for central Indiana and larger still (70%) for central Indiana smokers. Trial of snus, however, was very low (1.5% statewide), except among male smokers in central Indiana, 20% of whom are estimated to have tried it. Multivariate analyses showed that trial was more likely among men than women (odds ratio [OR] 13.85), residents of central Indiana than those farther from Indianapolis (OR 2.96), recipients than nonrecipients of tobacco promotions (OR 6.08), and those believing that smokeless tobacco is less harmful than cigarettes compared with those who believe it is equally or more harmful (OR 3.86).Results from this study suggest substantial initial interest in the new products among male smokers in this test market, especially those who receive promotional mailings from tobacco companies, which often include coupons for free or discounted products.