Habit Discontinuity, Self-Activation, and the Diminishing Influence of Context Change: Evidence from the UK Understanding Society Survey.
Habit Discontinuity, Self-Activation, and the Diminishing Influence of Context Change: Evidence from the UK Understanding Society Survey.
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DOI：
10.1371/journal.pone.0153490
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发表时间：
2016
期刊：
影响因子：
3.7
通讯作者：
Sautkina E
中科院分区：
文献类型：
--
作者：
Thomas GO;Poortinga W;Sautkina E
在稳定的环境中重复的行为可能会成为自动习惯。习惯抵制以信息为基础的技术来改变行为，但受到背景提示，因此行为背景(例如，地点)的改变会削弱习惯强度，并有助于更多地考虑行为。这一观点在之前的研究中得到了证明，即环保态度强烈的人汽车使用量较低，但只是在最近搬回家之后。我们通过分析代表英国人口的18,053人的理解社会数据集，衡量自搬回家以来的时间、上班的旅行方式以及环境态度的强度，来检验习惯不连续性假说。结果支持了之前的研究结果，即环保观点较强的人(但只是在最近搬回家后)的汽车使用量显著减少，此外，研究结果还表明，这种影响随着搬回家的时间增加而减弱的趋势。我们讨论的结果是，搬进新家是促进环保行为的潜在“机会之窗”。
Repeated behaviours in stable contexts can become automatic habits. Habits are resistant to information-based techniques to change behaviour, but are contextually cued, so a change in behaviour context (e.g., location) weakens habit strength and can facilitate greater consideration of the behaviour. This idea was demonstrated in previous work, whereby people with strong environmental attitudes have lower car use, but only after recently moving home. We examine the habit discontinuity hypothesis by analysing the Understanding Society dataset with 18,053 individuals representative of the UK population, measuring time since moving home, travel mode to work, and strength of environmental attitudes. Results support previous findings where car use is significantly lower among those with stronger environmental views (but only after recently moving home), and in addition, demonstrate a trend where this effects decays as the time since moving home increases. We discuss results in light of moving into a new home being a potential ‘window of opportunity’ to promote pro-environmental behaviours.