Minimizing Market Risks Through Customer Integration in New Product Development: Learning from Bad Practice
Minimizing Market Risks Through Customer Integration in New Product Development: Learning from Bad Practice
复制标题
通过新产品开发中的客户整合最小化市场风险：从不良实践中学习
DOI：
10.1111/j.1467-8691.2005.00362.x
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发表时间：
2005
期刊：
影响因子：
--
通讯作者：
O. Gassmann
中科院分区：
文献类型：
--
作者：
Ellen Enkel;Javier Perez;O. Gassmann
客户融入创新过程即将成为最佳实践。事实证明，领先用户方法在降低不连续创新的市场风险时特别有价值。由于客户整合理论还缺乏一个概念和流程，本文从实践的角度阐述了如何帮助企业实施客户整合，实现市场安全最大化。在深入案例研究结果的启发下，我们将Lettl关于客户对新产品开发(NPD)过程的贡献的探索性模型应用于工程公司，该模型最初是为医疗技术行业开发的。
Customer integration into the innovation process is about to become a best practice. The leaduser approach has proven to be especially valuable when reducing discontinuous innovation’s market risk. Since the theory of customer integration still lacks a concept and processes, this article illustrates how companies can be helped from a practice perspective to implement customer integration and maximize market safety. Triggered by the results of an in-depth case study, we adapted Lettl’s explorative model of customers’ contribution to the new product development (NPD) process, which was originally developed for the medical technology industry, to engineering companies.
影响因子：
5.4
作者：
VONHIPPEL, E
通讯作者：
VONHIPPEL, E